Manager - Planning

Job Summary:

The Manager - Planning (BLT) will be responsible for strategizing, planning, and executing all Below-the-Line (BTL) marketing activities in the Chennai region. This role involves developing and implementing on-ground activations, managing vendor and agency relationships, overseeing event execution, and ensuring all BTL efforts align with overall business objectives. The ideal candidate will have a strong background in BTL marketing, excellent project management skills, and a deep understanding of the local market.

Key Responsibilities:

• BTL Campaign Planning & Execution:

  
  
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    Develop and implement strategic BTL marketing plans, including events, promotions, sponsorships, roadshows, and other on-ground activations.

  
  
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    Plan and execute BTL campaigns that effectively engage the target audience and achieve brand and business goals.

  
  
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    Ensure all BTL activities are executed efficiently, on time, and within budget.

  
  
  
  



• Vendor and Agency Management:

  
  
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    Identify, evaluate, and manage relationships with external agencies, vendors, and partners for BTL activities.

  
  
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    Negotiate contracts, manage budgets, and ensure deliverables meet brand standards and quality expectations.

  
  
  
  



• Budget Management & ROI Analysis:

  
  
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    Plan, allocate, and monitor the BTL marketing budget for the region.

  
  
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    Track, measure, and analyze the performance of BTL campaigns using key metrics and KPIs.

  
  
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    Provide regular reports and insights to senior management on campaign effectiveness and return on investment (ROI).

  
  
  
  



• Collaboration & Coordination:

  
  
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    Work closely with cross-functional teams, including sales, digital marketing, and PR, to ensure seamless integration of BTL efforts with overall marketing strategies.

  
  
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    Serve as a key point of contact for all BTL-related activities in the region, ensuring clear communication and alignment.

  
  
  
  



• Market Intelligence & Innovation:

  
  
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    Conduct market research to understand consumer preferences, behaviors, and market trends in the Chennai region.

  
  
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    Constantly innovate and propose new marketing initiatives and BTL strategies to create brand recall and awareness.

  
  
  
  

Qualifications:

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  Minimum of 5-8 years of experience in marketing, with a significant focus on BTL marketing and brand activation.



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  Proven track record of successfully planning and executing BTL campaigns.



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  Experience in the [Insert relevant industry, e.g., real estate, FMCG, retail] industry is highly desirable.

Skills and Competencies:

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  Strong understanding of BTL tools, techniques, and execution.



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  Excellent project management and organizational skills.



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  Strong analytical skills with the ability to interpret data and generate actionable insights.



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  Exceptional communication, negotiation, and interpersonal abilities.



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  Resourceful, creative, and results-oriented.



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  Ability to manage multiple projects simultaneously under tight deadlines.



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  Proficiency in MS Office Suite and relevant project management software.