Manager - Performance Marketing (India & APAC Business)

Role responsibilities

• Lead overall digital marketing with revenue and CAC responsibility across a portfolio of courses, with focus on overall user growth and working on growth loops
• Ability to effectively market products across regions and spectrum of demographics
• Define performance marketing strategy across paid search, paid social and other sponsored publisher channels to deliver on quarterly revenue and CAC targets for a portfolio of courses
• Own end-to-end execution, while working closely with Business, Creative, and Analytics teams
• Work at the trifecta of data, performance creative to maximize impact for your marketing campaign
• Work with content and creative teams to develop marketing assets to market across digital platforms
• Navigate cross functional relationships with Tech, Analytics product Creative teams to solve problems or to up performance of marketing campaigns

Key skills qualifications

• Experience of 3+ years of experience in performance marketing across Linkedin, facebook Google ; preferably in Ed-tech industry marketing high price products
• Someone who can manage complexity and is good at problem solving with first principal approach
• Managed revenue deliverable portfolio, ideally with high budget management experience
• Created high business impact and worked in high growth b2c start-ups in growth marketing, preferably in user growth functions. Experience in performance marketing is a strong advantage
• Highly data driven and analytically very strong
• Have excellent understanding of channels like Google, Facebook and LinkedIn for performance marketing
• Excellent communication presentation skills with great project management expertise