Manager - NPD

A: General

• Develop new sweetener products and blends (natural, plant-based, and functional) tailored to market needs.
• Formulate for applications across beverages, bakery, confectionery, and nutraceuticals.
• Ensure sensory parity and performance versus sugar and competitive sweeteners.
• Collaborate with ingredient suppliers to identify new technologies and sweetening systems.
• Strengthen the existing range through continuous improvement in taste, stability, and cost.
• Manage scale-up and commercialization from lab to plant, ensuring regulatory and process compliance.
• Drive reformulation and line extensions based on customer feedback and category trends.

B. Institutional Business Support

• Partner with B2B and institutional sales teams to co-develop customized sweetener systems for key clients.
• Lead application trials and technical demonstrations for industrial customers.
• Support cost optimization and performance improvement for food and beverage partners.

C. Retail Business Support

• Develop differentiated consumer products and formats (powders, tablets, liquids, sachets).
• Collaborate with marketing for claims, sensory validation, and consumer insights translation.
• Support packaging, shelf-life studies, and sensory optimization for market success.
• Work closely with CFTs (Regulatory, Quality, Manufacturing, and Marketing) teams to ensure alignment from concept to launch.
• Provide scientific backing for claims, communication, and brand narratives.
• Drive digital documentation and traceability in R&D workflows.
• Track emerging global trends in alternative sweeteners and natural sugar substitutes.
• Identify white spaces for IP creation, technology partnerships, and sustainable sourcing.
• Contribute to long-term sweetener strategy for organization’s food innovation roadmap.

Experience:

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