Manager - Marketing

Role & responsibilities

• Developing marketing strategies and plans.

  Marketing managers analyze market trends, consumer behavior, and competitor activities to develop comprehensive marketing strategies aligned with the company's objectives.

• Overseeing marketing campaigns.

  They supervise the execution of marketing campaigns across various channels, ensuring consistency with the brand image and targeting the intended audience.

• Contributing to product development and new product launches.

  In this role, marketing managers collaborate with product development teams, provide insights into market demands, and contribute to the successful launch of new products.

• Managing budgets and resources.

  Marketing managers must be financially savvy, as theyre responsible for budget allocation and ensuring effective use of resources to maximize the impact of marketing initiatives.

• Influencing pricing strategies and overall brand awareness.

  Marketing managers contribute to pricing strategies based on market analysis. Additionally, they work toward building and maintaining overall brand awareness through effective communication strategies.

• Contributing to long-term business initiatives and goals.

  Playing a strategic role in aligning marketing efforts with long-term business initiatives and goals ensures sustained growth and success.

Preferred candidate profile

education and experience

• Education

  : A bachelor's degree in Marketing, Business, or a related field is a priority. An MBA is often preferred.

• Experience

  : Several years of marketing experience are required, with a specific amount of time (e.g., 5+ years) in management roles being preferred. A proven track record of successful campaigns that drive measurable results is essential.

Skills and competencies

• Strategic and analytical

  : Ability to develop marketing strategies, perform data analysis, and make data-driven decisions.

• Leadership

  : Strong leadership, team management, and mentoring skills are necessary.

• Communication

  : Excellent written and verbal communication skills are vital for presenting ideas and coordinating with teams.

• Creativity and innovation

  : Creative thinking and the ability to develop innovative campaigns are highly valued.

• Project management

  : Strong organizational and project management skills are needed to handle multiple tasks simultaneously.

• Technical

  : Proficiency in marketing automation platforms, CRM systems, and digital marketing tools (SEO, SEM, social media) is required.

• Problem-solving

  : Good research and problem-solving skills are important for navigating challenges.

Other important qualifications

• Ability to work well under pressure and adapt to a fast-paced environment.
• Attention to detail and the ability to manage budgets and ROI.
• A collaborative and personable attitude to work well with others.