Manager Marketing & Communications

Manager Marketing & Communications
Unlock your potential with Dassault Systèmes, a global leader in Scientific Software Engineering as an Manager Marketing & Communications in Pune, Maharashtra.

Role and Responsibilities:

• Brand Promotion: Promote Dassault Systemes Global Services within the India region, ensuring its continued leadership in the market.
• Integrated Marketing Strategy: Formulate and implement an integrated marketing strategy that includes effective digital marketing programs and campaigns to meet regional goals and business objectives.
• Digital Marketing: Lead for digital marketing efforts, including campaign management, building digital experiences, paid media planning, and social media marketing.
• Channel Marketing: Lead our channel marketing initiatives with reseller partners to align marketing efforts and maximize local impact.
• Collaboration: Work closely with the regional and global marketing team to drive an integrated marketing plan that maximizes impact across online, social, and channel marketing.
• Event Participation Planning: Identify, propose, plan, and execute Dassault Systemes Global Services participation in key industry events focused on sectors like Automotive, Aerospace, Consumer Electronics, Education, and Medical. Measure and report on campaign/event results.
• Customer Engagement Activities: Collaborate with Enterprise Account teams to plan and execute customer engagement activities (workshops, seminars) to enhance mindshare and accelerate sales.
• Annual User Forum Organization: Lead the planning and organization of the annual user forum to engage existing customers and prospects.
• Industry Relationships: Maintain close communication with industry associations, key opinion leaders (KOLs), and media. Develop thought leadership and advisory programs to strengthen Dassault Systèmes Global Services' market influence.
• Marketing and Sales Tools Development: Lead the creation of diverse marketing and sales tools (brochures, videos, leaflets, customer stories) to support business development.
• Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve marketing goals
• Performance tracking: Monitor and report on KPIs to evaluate campaign effectiveness and adjust strategies as needed
• Vendor Management: Conduct research and evaluation of vendor solutions, managing relationships to support marketing objectives.

Qualifications:

• Bachelor degree or above in Marketing or relevant field

• Experienced in B2B marketing and willing to explore in B2B marketing in self future career plan

• Proficient in relevant digital marketing tools.

• We are looking for candidates with an overall experience of 13 to 14 years in Marketing & Communications, including at least 5 years of relevant experience in the required domain.

• Good communication skill on both internally and externally, and open mind to share with others; Excellent in Communication and has the capability to efficiently influence others

• Capability of innovative, Strong accountability and initiative; Passion for new business; Strong in business experience, solid marketing knowledge and skills

• Good at English and Strategic Presentation skills

• Highly proficient computer skills including email, Word, Excel, PowerPoint

• General knowledge of content management

What’s in it for you:

• Work for the one of the biggest software companies in Europe
• Work in a culture of collaboration and innovation
• Opportunities for personal development and career progression
• Chance to collaborate with a multinational and multidisciplinary team