Manager - Marketing Analytics

Job Description

Roles & responsibilities Analytics & Business Intelligence: Build and maintain comprehensive analytics dashboards using tools like Tableau, Power BI, or Google Analytics Develop KPI frameworks and performance metrics for marketing campaigns, lead generation, and student acquisition Create automated reports for stakeholders including conversion funnels, ROI analysis, and attribution modeling Conduct advanced analytics including predictive modeling for student enrollment forecasting Monitor and analyze competitor digital presence and market trends Data Management & Integration Work with IT to establish data pipelines connecting Salesforce, Application Center, and advertising platforms Ensure data quality, consistency, and accuracy across all marketing systems Create unified customer data platform for 360-degree view of student journey Performance & Marketing Automation: Design and implement marketing automation workflows across lead lifecycle from awareness to enrollment Manage and optimize Salesforce CRM system including lead scoring, nurturing campaigns, and sales pipeline automation Develop automated reporting systems for real-time campaign performance monitoring Analyze marketing funnel performance and identify optimization opportunities Technology & Vendor Management: Evaluate and implement new marketing technology solutions Manage relationships with technology vendors and ensure optimal platform utilization Preferred candidate profile MBA or equivalent from a reputed institute 3-7 years of post-qualification work experience in Marketing Analytics, Marketing Automation, Tech or Business Intelligence preferably in: Higher Education, EdTech, Corporate Education, Online Learning Platforms, Technology companies, SaaS platforms, Digital Marketing Agencies, Management Consulting firms with focus on data analytics and marketing technology