Manager - Content, Influencer & Advocacy

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the Role

Qualification:

Experience:

Minimum 7 years of experience in Marketing, building content for brands (either as part of an agency or as part of CPG/Ecommerce firms); knowledge of PR and advocacy.

TYPICAL ROLE REQUIREMENTS

Culture

• Ownership of the culture strategy for the brands via the relevant passion points and teaming up with the right partners spanning OTT, creators/celebs/influencers, events and experientials.
• Work on strategies to drive engagement & reach with partnerships. Showcase culture expertise & knowledge to build topicality & virality in organic content.
• Leads planning & creation for key campaigns & collaborations to engage with target consumers and to build brand imagery.
• Unlock opportunities with different content platforms to explore brand integration opportunities that help build purpose and a competitive advantage for the business.
• Create multi-format communication across brands, driving higher-than-benchmark engagement at cost efficiency.
• Continue to add to the culture network and ecosystem for Diageo; bringing outside-in thinking, leveraging relationships with content creators, influencers, publishing platforms, Bollywood and regional cinema networks, sports, music as well as art channels.

Brand PR/Earned media/Organic content

• Work closely with the brand teams to develop quarterly advocacy strategies. Be the SPOC for brands-related media and communication engagement.
• Build visibility for the marketing leadership team and establish them as key opinion leaders.
• Strategically leverage partnerships and advocacy channels for building content.
• Execute crisis communication modules to handle brand reputation risk in challenged scenarios.

Influencer strategy

• Strategize and execute a high ROI influencer strategy that aligns with the brands' platforms.
• Ensure that the campaigns help build brands voice in culture.

Purposeful commitments

• Help further organization’s global agenda of building brands with purpose through: Responsible drinking, Inclusion and diversity, Sustainability.

People and organisation

• Be compliant with self-service platforms related to learning, communication, compliance etc.
• Maintain the product training/ awareness initiatives planned for stakeholders.

Planning and compliance

• Be willing to learn about the alco-bev ecosystem and the laws around it.
• Ensure adherence to regulatory body compliances on product first communication to ensure effective compliance.

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings