Manager - BTL

Role Summary

The BTL person will support the Strategic Engagement Partner in building strategic relationships with healthcare professionals, residential communities, and relevant stakeholders. The role requires independently managing outreach initiatives, engaging potential referrers, organizing awareness sessions, and supporting lead generation efforts across assisted living and dementia care services. This position requires someone with a proactive mindset, professional presence, and the ability to communicate clearly and confidently with external audiences.

Professional Presence & Presentation

As a representative of Epoch Elder Care, the BTL person will engage with external stakeholders including doctors, hospitals, and community groups. Maintaining a polished, professional image is crucial in upholding Epoch’s reputation in the premium elder care space.

Expectations include

• Well-Groomed Appearance: A neat, professional, and well-groomed look to create a positive impression.
• Formal Attire: Consistently wear smart business attire for external meetings and community events.
• Effective Communication: Confidence in presenting information clearly in both one-on-one and group settings.
• Professional Demeanor: Maintain polite, composed, and respectful behavior across all stakeholder interactions.

Healthcare Partnerships Support:

• Assist in building relationships with doctors (neurologists, psychiatrists, geriatricians, general physicians) and hospitals under the guidance of the Strategic Engagement Partner.
• Schedule and conduct introductory meetings, follow-ups, and basic engagement activities with healthcare professionals.
• Share Epoch’s clinical offerings using standardized presentations and case references.
• Coordinate and support CMEs, clinical meetups, and medical awareness events.
• Maintain and regularly update a CRM or tracker with engagement activity and progress.

Community Engagement & RWA Networking:

• Identify potential residential communities for outreach.
• Build initial rapport with RWA heads and community representatives.
• Organize and support community engagement sessions like health talks, elder care awareness sessions, and physiotherapy demos.
• Gather feedback and share suggestions with the Strategic Engagement Partner for improving event relevance.
• Promote Epoch’s value-add services (Day Care, Physio, Caregiver Training) wherever relevant.

Brand Support & Representation:

• Represent the brand in smaller medical forums, RWA events, and community sessions.
• Ensure consistency in brand messaging and maintain Epoch’s compassionate and premium positioning.
• Share regular updates and field feedback from stakeholders to the reporting manager.

Business Development – Day Care (Support Role):

• Generate interest and leads for the day care program.
• Conduct follow-ups with trial families and support in closing conversions.
• Coordinate renewals and proactively reach out to families nearing end-of-contract.
• Report service feedback, objections, or drop-out reasons to improve future offerings.

Required Skills & Experience:

• 3–4 years of experience in healthcare sales, community outreach, business development, or elder care services.
• Strong verbal and written communication skills (English and Hindi).
• Ability to independently manage schedules, travel for meetings/events, and maintain basic reporting documentation.
• Comfortable representing the organization in external forums and discussions.
• Graduate degree in Healthcare, Marketing, Social Work, or related fields preferred.