Manager

Job Purpose:

This position will be responsible for the development and execution of innovative branded content solutions across platforms, aligning client objectives with brand identity. Drive ideation, production, and delivery of engaging content, fostering collaboration with internal teams and external partners while ensuring creative excellence and commercial impact.

Job Responsibilities:

• Partner with clients to conceptualise and deliver innovative, creative solutions across multiple platforms, ensuring alignment with their objectives.
• Drive Revenue Growth from the Region through Branded Content Solutions, IP sponsorship sales and media partnerships
• Develop and pitch innovative branded content concepts, including creating new IPs and Advertiser Funded Programming (AFPs), leveraging a deep understanding of partner brands.
• Build long-term relationships with top clients and Media agencies & cultivate future business from them.
• Pro-active pitches to Corporates based on Brand Objectives. Ensure offerings are being ideated and created for the client based on content opportunities/client briefs

Requirement:

• Sales Acumen: 5+ years of experience in Branded Content sales is essential, with a proven track record of meeting and exceeding targets. Candidates should be adept at building relationships, negotiating deals, and closing sales effectively.
• Content Marketing Knowledge: Understanding content marketing principles is crucial. Candidates should be able to articulate the value of branded content to potential clients and demonstrate how it can align with their marketing objectives.
• Creativity: The ability to think creatively and develop innovative ideas for branded content campaigns is highly desirable.
• Communication Skills: Excellent communication skills, both verbal and written, are essential for this role. Candidates should be able to articulate ideas clearly, present proposals persuasively, and build rapport with clients and colleagues alike.
• Adaptability: The landscape of branded content is constantly evolving, so candidates should be adaptable and open to learning new trends and technologies in the field.
• Collaboration: Branded content sales often involve collaboration with various stakeholders, including clients, content creators, and internal teams. Candidates should be team players who can collaborate and coordinate efforts to deliver successful campaigns.

ABCPL is an equal opportunity employer. We provide equality for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, or specially abled on part-time/fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.