Manager - AdOperations

detail-oriented and tech-savvy Manager – Mobile Ad Operations

mobile ad campaigns

Key Responsibilities

• Set up, monitor, and optimize mobile advertising campaigns on platforms such as Trackier, Affise, Appsflyer, Branch, etc.
• Manage daily ad operations including tracking URLs, creative testing, and troubleshooting delivery issues.
• Coordinate with publishers/affiliates and internal teams for smooth campaign execution.
• Monitor KPIs (CTR, CVR, ROI, retention, etc.) and ensure performance targets are met.
• Generate and analyze daily/weekly reports to provide actionable optimization insights.
• Maintain accurate campaign documentation (setup, targeting, performance logs).
• Assist in managing SDK integrations and postback setups between advertiser and publisher tracking systems.
  

Required Skills & Qualifications

• Bachelor’s degree in a relevant field.
• 2–4 years of experience in mobile ad operations, digital marketing, or affiliate campaign management.
• Strong understanding of mobile tracking platforms (Appsflyer, Branch, Kochava, Adjust).
• Hands-on experience with affiliate platforms (Trackier, Affise, Everflow, etc.).
• Proficiency in Excel/Google Sheets with strong analytical skills.
• Excellent communication and coordination abilities.
• Ability to multitask and thrive in a fast-paced environment.
  

Good to Have

• Experience handling CPI, CPA, CPL, and CPM-based campaigns.
• Familiarity with attribution models and fraud detection tools.
• Basic understanding of programmatic and RTB platforms.
  

What We Offer

• A collaborative, growth-oriented work culture.
• Learning opportunities across global ad markets.
• Performance-based incentives & recognition.
• Exposure to leading ad tech tools and platforms.