Manager - Ad Sales

About Us:

Knotsync is a dynamic and fast-growing organization specializing in digital marketing, SEO, and business growth solutions. We work with leading brands to create data-driven marketing strategies that deliver measurable results.

Job Overview:

We’re looking for a highly analytical and creative Meta & Google Ads Manager to plan, execute, and optimize paid media campaigns. The ideal candidate will have hands-on experience in driving ROI through performance marketing, with a proven record of managing budgets, generating leads, and increasing conversions.

Key Responsibilities:

• Plan, execute, and manage Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Performance Max) campaigns.
• Optimize campaigns daily to achieve maximum ROI, conversions, and quality leads.
• Conduct keyword research, audience targeting, and A/B testing to improve campaign performance.
• Create and manage remarketing and retargeting strategies.
• Monitor and analyze campaign analytics using tools like Google Analytics, Meta Ads Manager, and Data Studio.
• Collaborate with the content and design team for ad creatives and landing pages.
• Prepare weekly and monthly performance reports showcasing campaign effectiveness and ROI.
• Stay updated with the latest trends, algorithm changes, and best practices in paid marketing.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 3–4 years of proven experience managing Google and Meta ad campaigns.
• Strong understanding of CPC, CPM, CPA, and ROAS metrics.
• Hands-on experience with Google Tag Manager, Analytics, and Conversion Tracking.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Strong communication and reporting skills.

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunity to work with a results-driven, growth-focused team.
• Exposure to multi-industry projects and international campaigns.
• Supportive work environment encouraging innovation and learning.

Job Types: Full-time, Permanent

Pay: ₹9,740.40 - ₹40,259.37 per month

Benefits:

• Leave encashment
• Paid sick time
• Paid time off

Work Location: In person