Luxury Branding & Content Design Expert

Our client, an Indian Luxury Hotel Chain is looking to engage with a Luxury Branding & Creative- SME.

Project Brief

1. Project Summary

This signature wellness initiative is rooted in Indian traditions, reinterpreted through a modern lens to nurture both body and soul. It inspires balance and vitality through curated dining, immersive self-care, and mindfulness experiences such as sound healing, movement workshops, bespoke mattresses, and pillow menus.

Sustainability is integral, with initiatives like renewable energy integration and in-house water bottling systems eliminating over 3.2 million plastic bottles annually. The program embodies soulful Indian luxury, encouraging guests to embrace wellness as a joyful, transformative journey.

2. Brand Philosophy & Key Pillars

RESTORE

Science Meets Soul: Evidence-based yet intuitive

Tradition Transformed: Ancient wisdom reinterpreted for the modern world

Seasonal Synergy: Cyclical, natural, and elemental approaches to well-being

RENEW

Minimalist Luxury: Understated and meaningful elegance

Joy-Centric Emotional Wellness: Designing for emotional well-being and joy

3. Key Deliverables

Brand Playbook Update

Event & Guest-Facing Collaterals

Spa Collaterals

Communication Collateral

Marketing Assets

Packaging

Guest Touchpoints

Social Media

On-Ground Brand Experiences

Duration

Location

Capacity

Skills Required

-Luxury branding and wellness-focused design

-Copywriting with a focus on holistic wellness

-Collateral and packaging design for luxury brands

-Digital marketing and social media design

-Strong project management and attention to detail

-Vendor coordination for print, production, and events

-Familiarity with Ayurveda, wellness trends, and Indian design principles (preferred)

Experience

-Proven track record with luxury hospitality brands

-Portfolio showcasing brand identity systems and experience design

-Understanding of Indian culture and wellness heritage

-Prior work with high-end consumer goods, luxury hotels, wellness/spa brands preferred