Lubricant Services Marketing Advisor

Services Marketing Specialist

What youll be doing

• Marketing Strategy Execution

  : Collaborate with the Services Marketing Manager to implement a bundled services marketing strategy aligned with Shell Lubricant Solutions overarching goals.

• Services Narrative Development

  : Own and maintain a strategic reference document that defines service positioning, language, claims, and priorities.

• Full Funnel Strategy Creation

  : Design a sector-agnostic marketing strategy that spans awareness, consideration, and conversion stages, adaptable across sectors, regions, and customer segments.

• Collateral Development

  : Create and manage marketing materials including toolkits, websites, white papers, ad copy, and event content. Ensure timely updates, version control, and deployment via internal platforms.

• Internal Communications & Training

  : Lead internal engagement efforts through newsletters, webinars, workshops, and learning sessions under the Co-Lab program to boost awareness and collaboration.

• Budget & Agency Management

  : Support budget planning, purchase order processes, and manage external agencies to deliver marketing and communication assets.

• Stakeholder Engagement

  : Build strong relationships across internal teams and prioritized regions/sectors to drive effective marketing execution.

• Project Management

  : Ensure timely and high-quality delivery of marketing initiatives with attention to detail and proactive problem-solving.

What you bring

• Bachelor's degree in engineering with experience in B2B marketing, ideally within industrial lubricants or a related technical field.
• Proven ability to quickly grasp technical concepts such as machinery, condition monitoring, and lubrication fundamentals.
• A successful track record in commercial roles, particularly in customer-facing environments.
• Strong project management skills and the ability to work independently with minimal supervision.
• Excellent communication and collaboration skills to manage diverse stakeholders and cross-functional teams.
• Strategic thinking with the ability to translate complex service offerings into compelling marketing strategies and materials.