Posted:6 days ago|
Platform:
Work from Office
Full Time
Loyalty & Referral Revenues -Management of customer loyalty program efforts determines program criteria and targeting guidelines. -
Develop plan to target customer segments for enrollment and communication plan to deliver life cycle campaigns to different tiers/customer segments. -
Create and execute new campaigns, promotions & program to reach to maximum number of customers through the programs. -
Monitor and measure program satisfaction through number of referrals generated -Monitor program and analyze its effectiveness and make changes that is required for providing better experience to the customers and thereby getting maximum referrals -
Manage relationships with existing customers by inviting them for the events and enroll them in various alliance program to regularly remain in touch with them -
Meet customer through the events and program and get insights about existing projects and their interest for further investment -Inform customers about the existing project and ask for references through regular mailers. -
Work with Marketing and other Sales departments to drive delivery of program details and benefits to customers. -Get feedback from Sales about the conversions out of the referrals provided by loyalty program. -
Stay abreast of the competitive landscape by performing regular analysis of competitor programs Report findings and changes to Marketing and Sales teams.
Lodha Group
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