LJ11053 - Demand Generation and Account-Based Marketing Executive

This is a full-time on-site role located in Chennai for a Demand Generation And Account-Based Marketing Executive. Responsibilities include creating and executing demand generation strategies, developing account-based marketing campaigns, analyzing market trends, managing multi-channel marketing campaigns, and driving lead generation efforts. The role requires collaboration across departments to ensure effective marketing campaigns and to achieve business growth objectives.

Key Responsibilities:

• Develop and execute integrated marketing campaigns across digital, content, and events to drive awareness, engagement, and demo for our products.
• Translate business priorities and product/AI capabilities into clear campaign themes, offers, and messaging tailored to specific segments and personas.
• Build and optimize nurture programs that move prospects through the funnel from first touch to opportunity and expansion.
• Turn industry events into full-funnel GTM plays with coordinated pre-, during-, and post-event motions.
• Partner with Marketing leadership to define goals, monitor funnel performance, and ensure lead flow and conversion supports growth targets.
• Use data and insights to identify what s working, where to optimize, and how to scale successful programs across accounts and channels.

Requirements:

• 2+ years of experience in B2B marketing, demand generation, or ABM ideally focused on mid-market, commercial, or enterprise software/SaaS audiences
• Strong understanding of B2B funnel stages, pipeline conversion, and marketing-to-sales alignment
• Proven experience executing multi-channel campaigns (email, digital, content, events) that drive engagement and measurable pipeline
• Hands-on experience supporting ABM programs or working closely with Sales on target account plays
• Working knowledge of marketing automation platforms and CRM systems, and ability to translate strategic goals into execution
• Strong analytical mindset: confident interpreting performance data, building simple reports, and turning insights into action
• Excellent communication and collaboration skills; comfortable working cross-functionally and keeping multiple stakeholders aligned
• Demonstrated project management skills and ability to manage multiple campaigns simultaneously
• Curious, proactive, and detail-oriented equally comfortable brainstorming a new GTM play and jumping in to build the actual emails and assets.

Account-Based Marketing (ABM)

• Execute integrated ABM plays across email, digital and field channels to drive engagement, meetings, and opportunities within target accounts.
• Support 1:1,1:few, and1:manyABM programs tailored to specific account clusters (enterprise, mid-market, fleet) and industry segments.
• Collaborate with Sales, Solutions Consulting and Marketing to: Optimize messaging and alignment to key account deal cycles
• Refine target account lists and buying centers
• Support 1:1, 1:few, and 1:many ABM programs tailored to specific account clusters (enterprise, mid-market, fleet) and industry segments.
  • Collaborate with Sales, Solutions Consulting, and Marketing to: Optimize messaging and alignment to key account deal cycles
  • Refine target account lists and buying centers
• Clarify personas, pain points, and value propositions
• Align outreach, content, and event motions around target accounts
• Help ensure Sales has the right marketing-powered assets to run effective demand gen and ABM motions.
• Gather feedback from Sales on what s working (and what s missing) and feed those insights back into campaign and content plans.