LinkedIn Marketing Expert

IBN Technologies

2 - 4 years

2 - 3 Lacs

pune

Posted:-1 days ago| Platform:

Apply

Skills Required

linkedin marketing sales navigator roi b2b leads performance marketing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Summary:

Develop & execute LinkedIn strategy
aligned with brand and business goals
Create, manage, and optimize
LinkedIn ad campaigns (lead generation, awareness, retargeting)
Design and execute
organic content strategies
, including company posts, carousels, polls, employee advocacy, and thought leadership
Build and manage
LinkedIn outreach campaigns
(cold outreach, messaging flows, follow-ups) using tools like Sales Navigator or automation platforms
Grow and engage the
company page followers and key decision-maker network
Monitor KPIs:
CTR, CPL, engagement rate, follower growth, conversions
Collaborate with the sales team to
qualify leads
and ensure effective lead nurturing
A/B test creatives, headlines, CTAs, and audiences to optimize performance
Provide regular
reporting and insights
to stakeholders
Stay up to date with
LinkedIn algorithm changes and best practices

Requirements:

3+ years of proven experience in
LinkedIn B2B marketing
Strong understanding of
LinkedIn Ads Manager, Sales Navigator, and analytics tools
Experience generating
leads through organic + paid strategies
Exceptional
copywriting and communication
skills tailored for professional audiences
Familiar with
CRM and lead generation tools
(e.g., HubSpot, Zoho, Lemlist, Phantombuster, etc.)
Analytical mindset with a focus on
ROI and campaign performance
Ability to manage multiple campaigns and priorities
Experience in [finance, SaaS, healthcare, or other relevant industries] is a plus.

Thanks & Regards,
Nikita TelguTalent Acquisition ExecutiveIBN Technologies

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