LinkedIn Marketing Expert

Job Summary:

We are looking for a strategic and hands-on LinkedIn Marketing Expert to manage and grow our presence on LinkedIn, drive qualified leads, and position our brand as a trusted leader in the [industry]. The ideal candidate will have a deep understanding of LinkedIn’s platform, tools, content strategies, and paid ad campaigns, with a proven track record of generating B2B leads and engagement.

Key Responsibilities:

• Develop & execute LinkedIn strategy aligned with brand and business goals
• Create, manage, and optimize LinkedIn ad campaigns (lead generation, awareness, retargeting)
• Design and execute organic content strategies, including company posts, carousels, polls, employee advocacy, and thought leadership
• Build and manage LinkedIn outreach campaigns (cold outreach, messaging flows, follow-ups) using tools like Sales Navigator or automation platforms
• Grow and engage the company page followers and key decision-maker network
• Monitor KPIs: CTR, CPL, engagement rate, follower growth, conversions
• Collaborate with the sales team to qualify leads and ensure effective lead nurturing
• A/B test creatives, headlines, CTAs, and audiences to optimize performance
• Provide regular reporting and insights to stakeholders
• Stay up to date with LinkedIn algorithm changes and best practices

Requirements:

• 3+ years of proven experience in LinkedIn B2B marketing
• Strong understanding of LinkedIn Ads Manager, Sales Navigator, and analytics tools
• Experience generating leads through organic + paid strategies
• Exceptional copywriting and communication skills tailored for professional audiences
• Familiar with CRM and lead generation tools (e.g., HubSpot, Zoho, Lemlist, Phantombuster, etc.)
• Analytical mindset with a focus on ROI and campaign performance
• Ability to manage multiple campaigns and priorities
• Experience in [finance, SaaS, healthcare, or other relevant industries] is a plus

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person