Email Marketing Executive

Job description

We’re looking for a creative, detail-oriented Email Marketer with 02-03 years of hands-on experience in building, managing, and optimizing email campaigns. This role is ideal for someone who can design conversion-friendly drip campaigns, and understands the numbers open rates, click-through rates, and coupon redemption.

You’ll play a key role in driving user engagement and conversions for our products through well-crafted, performance-driven email journeys.

Responsibilities:

• Plan, write, and execute engaging email drip campaigns for different stages of the customer journey (onboarding, upsell, reactivation, etc.).
• Stay updated with email marketing trends, tools, and compliance (CAN-SPAM, GDPR, etc.).
• Own the end-to-end email creation process, from brief, copy, and design coordination to testing and deployment.
• Monitor, analyze, and optimize campaign performance metrics like open rate, click rate, conversion rate, and coupon code usage.
• Conduct A/B testing on subject lines, send times, and content to improve results.
• Maintain a clean and well-segmented email list for targeted campaigns.

Requirements:

• 01-02 years of experience in email marketing, preferably in B2B, Cyber Security, Cloud or tech.
• Strong copywriting skills with a knack for persuasive, concise messaging.
• Experience with email marketing tools like Smart Lead, SMTP Provider, freshmarketer email, lemlist or similar.
• Comfortable using analytics tools to track and optimize campaign performance.
• A creative mindset paired with strong attention to detail.
• Understanding of customer segmentation and lifecycle marketing.
• Ability to interpret campaign data and take action accordingly.
• Familiarity with HTML/CSS for email formatting.

Job Type: Full-time

Pay: ₹25,000.00 - ₹30,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Email marketing: 1 year (Required)

Language:

• English (Preferred)

Work Location: In person