Email Marketing Executive

We are looking for a creative, detail-oriented Email Marketer with hands-on experience in building, managing, and optimizing email campaigns. This role is ideal for someone who can design conversion-friendly drip campaigns, and understands the numbers open rates, click-through rates, and coupon redemption.

Youll play a key role in driving user engagement and conversions for our products through well-crafted, performance-driven email journeys.

Responsibilities:

• Plan, write, and execute engaging email drip campaigns for different stages of the customer journey (onboarding, upsell, reactivation, etc.)

• Stay updated with email marketing trends, tools, and compliance (CAN-SPAM, GDPR, etc.).
  
• Own the end-to-end email creation process, from brief, copy, and design coordination to testing and deployment.
  
• Monitor, analyze, and optimize campaign performance metrics like open rate, click rate, conversion rate, and coupon code usage.
  
• Conduct A/B testing on subject lines, send times, and content to improve results.
  
• Maintain a clean and well-segmented email list for targeted campaigns.

  Requirements:

• 0-1 years of experience in email marketing, preferably in B2B, Cyber Security, Cloud or tech.
  
• Strong copywriting skills with a knack for persuasive, concise messaging.
  
• Experience with email marketing tools like Smart Lead, SMTP Provider, freshmarketer email, lemlist or similar.
  
• Comfortable using analytics tools to track and optimize campaign performance.
  
• A creative mindset paired with strong attention to detail.
  
• Understanding of customer segmentation and lifecycle marketing.
  
• Ability to interpret campaign data and take action accordingly.
  
• Familiarity with HTML/CSS for email formatting.