Link Building & Outreach Executive

Job Title: Link Building & Outreach Executive

Job Overview:

Key Responsibilities

• Backlink Acquisition:

  Identify, prioritize, and secure relevant, high-authority backlinks from credible websites, directories, and digital communities.

• Content Promotion & Distribution:

  Share content, lead magnets, and resources across forums, niche communities, and third-party platforms to increase reach.

• Influencer & Publisher Outreach:

  Build relationships with bloggers, niche site owners, journalists, editors, and influencers for link placements and collaborations.

• Community Engagement:

  Participate in industry discussions, Q&A platforms, and relevant groups to improve brand awareness and organic mentions.

• Performance Monitoring:

  Track backlink quality, domain authority improvements, rankings, and outreach performance using SEO tools. Report insights and recommend improvements.

• Competitor & Opportunity Research:

  Identify backlink gaps, trends, and unclaimed mentions to continuously expand the link profile.

Skills & Qualifications

• Experience with link building, off-page SEO, and outreach workflows.
• Familiarity with SEO tools such as Ahrefs, SEMrush, Moz, Majestic, Screaming Frog, and Google Search Console.
• Strong written communication and persistence in outreach follow-ups.
• Ability to evaluate backlink quality (DA/DR relevance, spam score, link context).
• Basic understanding of search algorithms, ranking factors, and white-hat SEO practices.
• Experience working with influencers, publications, or online communities is a plus.

Preferred Traits

• Analytical, detail-oriented, and disciplined in tracking outreach pipelines.
• Results-focused with a mindset for experimentation and improvement.
• Comfortable reaching out, negotiating, and building long-term digital relationships.
• Curious about emerging platforms, link-building trends, and competitive strategies.