Off-Page SEO Executive

Job Description

Job Overview: The Off-Page SEO Executive is responsible for enhancing a websites authority, visibility, and search engine rankings through strategic external optimizations. This role involves building high-quality backlinks, leveraging social media engagement, collaborating with influencers, and managing online reputation, all aimed at increasing organic traffic and strengthening brand presence. Key Responsibilities: Backlink Acquisition: Identify, evaluate, and secure high-authority backlinks to improve domain ranking. Content Syndication: Promote content & lead magnets across forums, communities, and third-party platforms to maximize reach and engagement. Influencer & Partnership Outreach: Collaborate with bloggers, influencers, and authoritative websites to amplify brand reach. Social Media Engagement: Develop and implement strategies to distribute content, foster relationships, and drive referral traffic. Online Reputation Management: Monitor brand mentions, engage in proactive reputation-building, and manage customer reviews. Competitor Benchmarking: Analyze competitor backlink profiles and social media strategies to identify growth opportunities. SEO-Focused Keyword Research: Research trending and high-impact keywords for use in off-page activities. Performance Tracking & Reporting: Monitor campaign effectiveness using analytics tools and provide actionable insights. Skills & Qualifications: Proven experience in off-page SEO strategies, including link building and reputation management. Strong knowledge of SEO tools (e.g., Ahrefs, SEMrush, Moz, Google Search Console). Ability to analyze performance metrics and optimize off-page tactics accordingly. Excellent written and verbal communication skills for outreach and negotiation. Understanding of search engine algorithms and ranking factors. Experience in social media and influencer collaboration for brand amplification. Bachelor's degree in marketing, communications, or a related field (preferred). Preferred Traits: Analytical mindset with a results-driven approach. Strategic thinker who can identify valuable backlink opportunities. Proactive in researching emerging trends and adapting SEO strategies accordingly.