Lifestyle content writer

Job Title:

Location

Experience

About the Role

We’re looking for a lifestyle writer who can do more than just write. This role combines editorial strength with the ability to build relationships, manage event tie-ups, and enhance brand visibility. If you’re someone who thrives on writing trending lifestyle stories and loves being in the thick of brand events, PR circles, and influencer networks, this position is for you.

Key Responsibilities

Editorial & Content Creation

• Write and publish 8–10 lifestyle stories per day across fashion, beauty, luxury, culture, wellness, and women’s issues.
• Make connections and deliver expert-authored articles that help strengthen the brand’s authority.
• Stay ahead of digital trends to generate traffic-driving content, including stories optimized for SEO and Discover.
• Support editorial planning, scheduling, and maintaining publishing counts.

Brand Partnerships & Networking

• Tap into networks of stylists, influencers, experts, and luxury insiders to bring high-value stories, interviews, and cover features.
• Build and sustain relationships with PRs, agencies, and cultural figures who can amplify our brand.
• Scout and onboard partners for barter tie-ups, gifting, and co-branded initiatives.

Events & Campaigns

• Actively contribute to editorial IPs and brand-led events like lifestyle summits, cover lady campaigns, and themed parties.
• Secure 3–5 brand partnerships/gifting tie-ups per campaign through personal connections and outreach.
• Help coordinate guests, speakers, and influencers to ensure smooth execution of events.

Internal Collaboration

• Work closely with editors and marketing teams to plan and execute special features, event coverage, and branded content.
• Assist in drafting and scheduling event copies, media notes, and campaign communication.
• Provide creative input for ideating new lifestyle IPs and campaigns.

KPIs (Key Performance Indicators)

Editorial Metrics

• Traffic: Average monthly pageviews of ≥5 lakh from authored articles within 6 months.
• Publishing Consistency: 8–10 quality lifestyle articles per week.
• Discover/SEO Impact: At least 2–3 stories per week picked up by Discover or trending search intent.

Brand & Event Metrics

• Partnerships: Secure a minimum of 10–12 barter/gifting partnerships per quarter.
• Event Support: Contribution to at least 2 major IPs/events per quarter, including partner outreach, guest coordination, or PR connects.
• Networking: Expand the editorial contact base by 5–10 new relevant industry connects per month.

Collaboration Metrics

• On-time delivery of scheduled editorial + event-related communication.
• Positive feedback from internal teams on coordination and support.

Who We’re Looking For

• 3–6 years of experience in lifestyle journalism or brand-facing editorial roles.
• Excellent storytelling and writing skills, with proven ability to create high-traffic articles
• Existing network or proven ability to build connections with fashion, luxury, wellness, and lifestyle circles.
• Confident in brand liaison, event coordination, and partnership building.
• Organized multitasker who can balance daily editorial churn with big-picture initiatives.
• Prior experience in securing barter/gifting partnerships is highly preferred.

Why Join Us?

• Be part of a leading women’s lifestyle brand with a growing digital footprint.
• Opportunity to grow your byline visibility while building industry connections.
• Work on high-profile events and editorial IPs that reach millions of women.
• A dynamic role that blends journalism, branding, and networking.