Lead - Storefront Merchandising

0 years

0 Lacs

Posted:22 hours ago| Platform: Linkedin logo

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Work Mode

On-site

Job Type

Full Time

Job Description

Ways of working: Mandate 3: Office / Field: Employees are expected to work from the office on all days out of their respective base locations

Your Role In Instamart

We are looking at a strong category growth marketer to aid in category growth initiatives for Swiggy Instamart. The individual will own and design the end-to-end customer initiatives ranging from category marketing to building regional/national events for the concerned categories.

Responsibilities Include



  • Conceptualize, define, and execute the end-to-end customer journey for core categories and flagship campaigns. Partner across Category Management, Product Management, Merchandising Operations, Brand and Central Merchandising teams to take relevant inputs ahead of time and develop the overall consumer journey
  • Own the creative briefs that go to the Design teams and own the final quality of all the visual and copy elements in the consumer journey.
  • Prepare a detailed execution plan with clear roles and responsibilities assigned to each of the above teams and ensure delivery against committed timelines
  • Relentlessly drive improvements to the Merchandise experience through the development and execution of strategic and creative ideas
  • Analyze merchandising metrics and related data as well as direct consumer feedback to identify opportunities to improve merchandising and the customer experience of campaigns. Implement continuous improvements.
  • Communicate findings and results with senior leaders throughout Swiggy.
  • Own and drive effective GTM plans for new product releases and initiatives on storefront.

Desired Candidate

  • The ideal candidate is innovative, enthusiastic, and customer-focused with great judgment, creative problem-solving skills, and ability to lead team members as well as work with a large number of cross-functional stakeholders.
  • This person will have demonstrated skill with technical tools & processes through app management, digital marketing, advanced data analysis or other relevant merchandising experience.
  • He/she has to be passionate, organized, and comfortable managing multiple cross-functional projects at once
  • Effective oral and written communication skills with the ability to tailor communication style based on the audience
  • Evidence of “strive for excellence” and a “bias for action” when time is tight and stakes are high
  • A belief that consumers come first. Understanding of brand marketing, online consumer behavior, merchandising & product development.
  • Comfort in working in a high-growth and high-performance team with a fast pace.

"We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law"

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Swiggy logo
Swiggy

Food Delivery / E-commerce

Bangalore

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