Lead - Storefront Merchandising

As a strong category growth marketer at Swiggy Instamart, your role involves owning and designing end-to-end customer initiatives for the concerned categories. You will collaborate with various teams to ensure a seamless consumer journey from category marketing to regional/national events. Responsibilities: - Conceptualize and execute customer journeys for core categories and flagship campaigns - Collaborate with Category Management, Product Management, Merchandising Operations, and other teams to gather inputs and develop consumer journeys - Own creative briefs and ensure the quality of visual and copy elements in consumer journeys - Develop detailed execution plans and ensure timely delivery by assigning roles and responsibilities - Drive improvements in the merchandise experience through strategic and creative ideas - Analyze merchandising metrics, consumer feedback, and implement continuous improvements - Communicate findings and results to senior leaders - Create and execute effective Go-To-Market plans for new product releases and initiatives Desired Candidate: - Innovative, customer-focused, and enthusiastic with strong judgment and problem-solving skills - Experienced in technical tools, digital marketing, data analysis, or relevant merchandising experience - Passionate, organized, and capable of managing multiple projects simultaneously - Strong oral and written communication skills with the ability to adapt communication style - Demonstrates striving for excellence and taking action in high-pressure situations - Prioritizes consumer needs and understands brand marketing, online consumer behavior, and product development - Comfortable working in a high-growth and fast-paced team environment If you are someone who thrives in driving category growth, leading cross-functional initiatives, and delivering exceptional consumer experiences, we would love to have you on our team at Swiggy Instamart.,