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Lead- Marketing Technology- CSA

Lead- Marketing Technology- CSA

PivotRoots

0 years

0 Lacs

gurgaon haryana india

Posted:1 week ago| Platform:

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Skills Required

marketing segmentation strategies automation experimentation data analytics drive reports looker engagement retention reporting engineering

Work Mode

On-site

Job Type

Full Time

Job Description

Key Responsibilities

Lead, mentor and upskill the CLM team within CSA India across Clevertap, MoEngage and Braze
Develop segmentation strategies, lifecycle journeys and channel-wise creative direction
Oversee campaign execution, automation setup, A/B tests and experimentation frameworks
Analyse behavioural and funnel data using Appsflyer, Branch and Google Analytics to drive performance
Build dashboards and campaign performance reports using Looker Studio
Collaborate with media, creative, product and data teams to maximise engagement, retention and LTV
Ensure high-quality delivery, QA, reporting accuracy and continuous improvement across lifecycle programs

Educational Qualification

Engineering degree required
MBA preferred

Contract -

PermanentHere at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

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Lead- Marketing Technology- CSA