Lead Marketing Analytics

Job Overview:

We are seeking a data-focused and detail-oriented Lead - Marketing Analytics to support the marketing operations and revenue growth functions in a dynamic SaaS environment. Reporting to the Senior Manager - Marketing Operations & Revenue Growth, this role will be responsible for executing data analysis, maintaining marketing dashboards, and providing actionable insights to enhance campaign performance and drive revenue impact.

Key Responsibilities:

1. Data Analysis & Reporting:

• Execute data analysis to provide insights on funnel performance, campaign effectiveness, and key marketing metrics including MQLs, SQLs, CAC, and conversion rates.

• Develop and maintain marketing dashboards using tools like Tableau, Power BI, or similar platforms.

1. Data Integrity & Compliance:

• Assist in the management and maintenance of the marketing database, ensuring data accuracy, segmentation, and compliance with data protection regulations.

1. Lead Scoring & Routing:

• Support the implementation and maintenance of lead scoring and routing frameworks to optimize funnel performance and lead management.

1. Campaign Performance Analysis:

• Analyze marketing campaign data to identify trends, patterns, and opportunities for optimization.

• Provide reports and data-driven recommendations to the Senior Manager to drive marketing investment impact.

1. Collaboration & Reporting:

• Work closely with cross-functional teams including Sales, Product, and Marketing to align data insights with revenue objectives.

• Prepare periodic performance reports and presentations for the Senior Manager, highlighting key insights and recommendations.

1. Process Improvement & Automation:

• Identify opportunities for process automation and data integration to streamline marketing analytics operations.Qualifications

• Bachelor s degree in Marketing, Business, Data Analytics, or a related field.

• 5+ years of experience in marketing analytics, data analysis, or marketing operations in a SaaS or tech-driven environment.

• Proficiency in data analysis and visualization tools (e.g., Tableau, Power BI, Excel).

• Experience with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo).

• Strong analytical and quantitative skills with attention to detail.

• Excellent communication and reporting skills.

• Ability to manage multiple data projects with a focus on accuracy and timely delivery