Lead Marketing Analytics

Role Overview: As a Lead - Marketing Analytics at Freshworks, you will play a key role in supporting marketing operations and revenue growth functions in a dynamic SaaS environment. Reporting to the Senior Manager - Marketing Operations & Revenue Growth, you will be responsible for executing data analysis, maintaining marketing dashboards, and providing actionable insights to enhance campaign performance and drive revenue impact. Key Responsibilities: - Execute data analysis to provide insights on funnel performance, campaign effectiveness, and key marketing metrics including MQLs, SQLs, CAC, and conversion rates. - Develop and maintain marketing dashboards using tools like Tableau, Power BI, or similar platforms. - Assist in the management and maintenance of the marketing database, ensuring data accuracy, segmentation, and compliance with data protection regulations. - Support the implementation and maintenance of lead scoring and routing frameworks to optimize funnel performance and lead management. - Analyze marketing campaign data to identify trends, patterns, and opportunities for optimization. - Work closely with cross-functional teams including Sales, Product, and Marketing to align data insights with revenue objectives. - Identify opportunities for process automation and data integration to streamline marketing analytics operations. Qualifications: - Bachelors degree in Marketing, Business, Data Analytics, or a related field. - 5+ years of experience in marketing analytics, data analysis, or marketing operations in a SaaS or tech-driven environment. - Proficiency in data analysis and visualization tools (e.g., Tableau, Power BI, Excel). - Experience with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot, Marketo). - Strong analytical and quantitative skills with attention to detail. - Excellent communication and reporting skills. - Ability to manage multiple data projects with a focus on accuracy and timely delivery.,