Lead I - SFMC Developer

5 - 7 Years 1 Opening Trivandrum Role description Job Title : Salesforce Marketing Cloud (SFMC) Developer Location : Pune,Noida,Bangalore,Chennai,Hyd,TVM,Chennai,Kochi Experience Range : 5 to 8 years overall, with minimum 2+ years in Salesforce Marketing Cloud development Job Description We are seeking a highly skilled and motivated Salesforce Marketing Cloud Developer to design, build, and optimize data-driven customer engagement solutions. You will collaborate with marketing teams, architects, and stakeholders to deliver scalable, personalized, multi-channel campaigns using various SFMC modules and tools. Key Responsibilities : Collaborate with marketing and architecture teams to gather requirements and deliver tailored SFMC solutions. Design and develop multi-channel campaigns using: Journey Builder Automation Studio Email Studio Cloud Pages Mobile Studio Develop AMPscript , SSJS , and HTML/CSS for personalized emails and landing pages. Create and manage Data Extensions , SQL queries , and segmentation logic. Integrate SFMC with Salesforce Sales/Service Cloud and third-party systems using REST/SOAP APIs . Troubleshoot issues across journeys, automations, and data flows. Manage change and deployment to production environments. Ensure compliance with GDPR , CAN-SPAM , and internal data policies. Maintain documentation for custom development, configurations, and integration processes. Participate in QA , code reviews , and enforce best development practices. Work independently, manage time efficiently, and communicate effectively across technical and non-technical teams. Must-Have Skills : Salesforce Marketing Cloud – hands-on with: Email Studio Web Studio Mobile Studio Strong coding proficiency in: AMPscript Server-Side JavaScript (SSJS) SQL HTML/CSS Integration using SFMC APIs (REST/SOAP) Experience with at least 2 end-to-end SFMC implementations Familiarity with version control tools (e.g., Git ) Strong understanding of marketing automation, customer journeys, and data modeling Good-to-Have Skills : Exposure to: Einstein features (AI-based personalization) MobilePush Real-time personalization tools Experience with Agile methodologies Understanding of cross-cloud integrations and multi-BU data management Certifications : Mandatory : Salesforce Marketing Cloud Email Specialist Salesforce Marketing Cloud Developer Preferred : Other Salesforce Certifications (e.g., Admin, Consultant) Skills Salesforce Marketing Cloud,Salesforce,Salesforce Integration About UST UST is a global digital transformation solutions provider. For more than 20 years, UST has worked side by side with the world’s best companies to make a real impact through transformation. Powered by technology, inspired by people and led by purpose, UST partners with their clients from design to operation. With deep domain expertise and a future-proof philosophy, UST embeds innovation and agility into their clients’ organizations. With over 30,000 employees in 30 countries, UST builds for boundless impact—touching billions of lives in the process.