Lead Generator – Software Services (International Market)

Position Overview

Lead Generator

Key Responsibilities

• Research and identify potential clients in target industries for software development, IT consulting, and digital transformation services.
• Use channels such as Apollo, LinkedIn, email campaigns, CRM tools, industry directories, and networking events to generate qualified leads.
• Develop and maintain a database of prospects, ensuring accuracy and relevance.
• Conduct initial outreach (cold calls, emails, social selling) to engage prospects and understand their business needs.
• Qualify leads based on defined criteria (budget, authority, need, timeline).
• Schedule appointments and hand over qualified opportunities to the sales team.
• Collaborate with the marketing team to create and refine lead generation campaigns.
• Track and report lead generation activities, conversion rates, and pipeline growth using CRM systems.
• Stay updated with industry trends, competitors, and market shifts to identify new opportunities.

Required Skills & Qualifications

• Proven experience (2–4 years) in lead generation, business development, or inside sales within the IT/software services industry.
• Strong understanding of software services such as custom software development, web/mobile app development, cloud solutions, and IT consulting.
• Excellent communication skills (verbal and written) with the ability to engage decision-makers.
• Strong research skills and ability to identify high-quality leads.
• Goal-oriented, self-motivated, and able to work independently as well as in a team.
• Ability to manage time effectively and prioritize tasks to meet targets.
• Experience working with international clients (US, Europe, APAC).
• Familiarity with outbound and inbound lead generation strategies.
• Knowledge of digital marketing fundamentals (SEO, content marketing, PPC) is a plus.
• Bachelor’s degree in Business, Marketing, IT, or a related field.

What We Offer

• Competitive salary with performance-based incentives.
• Opportunity to work with a dynamic and fast-growing software services company.
• Professional growth through training and career development programs.
• Collaborative and innovative work culture.