Lead Generation Specialist

Kajkarma Innovations Pvt. Ltd

Role Overview

Lead Generation Specialist

Key Responsibilities

• Research and identify potential clients across industries (startups, MSMEs, eCommerce, healthcare, education, retail, etc.).
  
• Generate B2B leads through LinkedIn, Upwork, Apollo, Crunchbase, email campaigns, and social media.
  
• Maintain and manage lead data in CRM (HubSpot/Zoho or similar).
  
• Execute cold email, LinkedIn, and social media outreach campaigns.
  
• Qualify leads and schedule meetings for the sales team.
  
• Collaborate with marketing and sales teams to optimize campaigns.
  
• Track, analyze, and report lead generation performance (KPIs, ROI, conversion rates).
  

Key Skills

• B2B Lead Generation & Prospecting
  
• Market Research & CRM Management
  
• LinkedIn Sales Navigator, Apollo, Upwork, Fiverr, etc.
  
• Cold Emailing & Social Media Lead Gen
  
• Strong Written & Verbal Communication
  
• Knowledge of IT Services (Web, App, AI, Digital Marketing)
  
• Negotiation & Client Handling
  
• Data-driven Approach & KPI Tracking