Lead Generation Specialist

Job Summary:

We are looking for a proactive and results-driven B2B Lead Generation Associate to support our global business development efforts. This role involves identifying, qualifying, and nurturing potential leads to help grow our B2B client base. The ideal candidate should be comfortable working the evening shift (6 PM – 2 AM IST) and must have prior experience in outbound lead generation in a remote setup.

Key Responsibilities:

• Research and identify ideal B2B prospects using tools like Apollo, LinkedIn Sales Navigator, ZoomInfo, Lusha, Hunter.io, etc.
• Build and maintain prospect lists and keep CRM data up-to-date and accurate.
• Execute personalized outreach campaigns via email, LinkedIn, and cold calling.
• Qualify leads based on predefined criteria and schedule meetings for the sales team.
• Track performance metrics and optimize outreach strategies accordingly.
• Coordinate with the marketing and business development teams to align lead generation strategies.
• Stay updated on industry trends, competitors, and new tools/techniques.

Requirements:

• Bachelor’s degree in Business, Marketing, or a related field.
• 1–2 years of experience in B2B lead generation or outbound sales (international preferred).
• Hands-on experience with tools like Apollo, LinkedIn Sales Navigator, HubSpot CRM, etc.
• Strong written and verbal communication skills.
• Ability to work independently and manage time effectively during night shifts.
• Target-driven with a strong sense of accountability.

Preferred Skills:

• Familiarity with email automation tools like Lemlist, Mailshake, or Instantly.
• Understanding of B2B sales funnels and lead qualification frameworks.
• Prior experience working with US, UK, or global markets.

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Work from home

Schedule:

• Day shift
• Evening shift
• Morning shift
• Night shift
• Rotational shift

Work Location: In person