Lead Generation Executive

Zartek Technologies Private Limited is a leading software development company in India with expertise in mass consumer technology products. Zartek is incubated in Kerala Startup Mission in Kochi, India.

We re looking for a Lead Generation Executive to help us identify, qualify, and engage potential clients for Zartek s software development services. You ll be responsible for building and nurturing a pipeline of prospects across India, the Middle East, North America, and Europe, and passing qualified leads to the sales/leadership team.

This role is ideal for someone who has already spent at least two years doing B2B lead generation/outreach for an IT services company (web, mobile app, SaaS development, etc.), understands how agencies win projects, and wants to grow into a full sales role.

Responsibilities

Prospecting & Research

• Research and identify potential clients (startups, SMEs, enterprises, funded founders, etc.) in target geographies


• Work with internal leadership to define ideal customer profiles for each service line (mobile app development, product engineering, dedicated teams, etc.)


• Build and maintain lead lists using LinkedIn, Apollo, Clutch, other directories, events, and inbound sources

Outreach & Engagement

• Run targeted outreach campaigns via LinkedIn, email, and other approved channels


• Personalize first-contact messaging based on client industry, tech stack, and maturity stage


• Follow up consistently with warm leads and keep them engaged until they re ready to talk to the sales team

Lead Qualification

• Do initial discovery to understand the prospect s need, urgency, budget expectation, and decision process


• Evaluate if the lead is a realistic fit for Zartek (timeline, budget range, tech stack, scope) before handing off


• Schedule intro calls / product capability demos with the leadership team and ensure smooth handover

Pipeline Management & Reporting

• Keep CRM/lead tracker updated with status, next action, and conversation history


• Share weekly reports: number of new leads added, outreach sent, positive responses, meetings booked


• Track performance of messaging and suggest improvements to increase reply and conversion rates

Collaboration

• Coordinate with marketing to align outbound messaging with current case studies, success stories, and campaigns


• Share insights from the market (what prospects are asking for, pricing expectations, common objections) so we can adjust positioning


• Work closely with founders / sales leadership on high-potential accounts

Qualifications

• Minimum 2 years of experience in B2B lead generation / outbound prospecting specifically for an IT services / software development / product engineering company


• Solid understanding of what we sell: mobile app development, web/app rebuilds, dedicated teams / staff augmentation, MVP builds for startups, etc.


• Hands-on experience with LinkedIn Sales Navigator or similar tools for prospecting


• Experience running cold outreach (LinkedIn messages, emails) and driving responses


• Ability to qualify a lead on budget, timeline, and seriousness before escalation


• Strong written communication in English (clear, concise outreach copy that doesn t sound spammy)


• Familiarity with maintaining a basic sales pipeline in Excel/Sheets or a CRM