Lead Generation Executive

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Experience:

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Role Overview

Key Responsibilities

• Research and identify potential leads through online platforms, industry databases, and networking.
• Generate qualified leads through cold calling, email campaigns, LinkedIn outreach, and other lead generation tools.
• Engage with prospects to understand their business needs and qualify them as sales opportunities.
• Maintain and update CRM with accurate records of interactions and pipeline.
• Coordinate with the Sales & Marketing teams to ensure smooth handover of qualified leads.
• Achieve monthly/quarterly lead generation targets.
• Keep up with industry trends, competitors, and market insights to refine lead generation strategies.

Desired Skills & Qualifications

• Bachelors degree (preferably in Business, Marketing, or related field).

• 1 to 3 years of proven experience in B2B lead generation or inside sales.

• Strong communication skills (verbal and written) with the ability to engage senior stakeholders.
• Proficiency in using CRM tools and lead generation platforms (LinkedIn Sales Navigator, ZoomInfo, etc.).
• Ability to work independently as well as in a collaborative team environment.
• Familiarity with the life sciences / pharma industry is a plus, not mandatory.