Job
Description
Job description Digital marketing Head Build Plan and implement overall Digital Marketing Strategy, Design & execute campaigns on Google Ads and track appropriate success metrics, goals, and budgets. Should have exposure working for international Market, especially western Market for lead generation. Led marketing efforts designed to increase awareness and generate leads through a variety of digital channels. Analysing metrics and communicating results including traffic and conversion statistics, lead generation, and pipeline impact. Evaluate, prioritize, and lead each campaign and tactical opportunity based on expected demand generation performance. Create and execute end-to-end SEO, social media, and paid marketing campaigns to position Imagination as a leader in the space. Responsible to drive high-quality user acquisition (predominantly Google SEM, Metasearch partners, Ad Networks, Affiliates & Facebook). Strategize, implement, and launch new creative inbound lead generation funnels. Plan and execute demand generation tactics and activities. Be a team player to craft marketing content and execute dedicated marketing campaigns. Analyse and report marketing KPIs to track impact, optimize and improve the overall brand positioning. Perform ongoing technical SEO audits, On page SEO, and backlink strategies to our website and blog pages Manage social media calendar and oversee social media efforts by planning, developing, and publishing strategic content across multiple platforms (LinkedIn, Twitter, Instagram, Facebook, YouTube etc). Conduct ongoing keyword research including discovery and expansion of keyword opportunities and optimize website content to improve search engine rankings. Develop and implement digital marketing campaigns across multiple platforms, including social media, email marketing, and paid advertising. Hands-on knowledge of SEO & Analytics tools - Search Console, Google Analytics, Google Tag Manager, SEMrush, Ahrefs, etc. Perform competitive analysis and distinguish gaps in our content and identify areas in our website design which needs improvement. Preparing monthly reports and make recommendations for ongoing improvements with the rest of the team.
