Head of digital Marketing

Job description Digital marketing Head

Build Plan and implement overall Digital Marketing Strategy, Design & execute campaigns on Google Ads and track appropriate success metrics, goals, and budgets.

• Should have exposure working for international Market, especially western Market for lead generation.
• Led marketing efforts designed to increase awareness and generate leads through a variety of digital channels.
• Analysing metrics and communicating results including traffic and conversion statistics, lead generation, and pipeline impact.
• Evaluate, prioritize, and lead each campaign and tactical opportunity based on expected demand generation performance.
• Create and execute end-to-end SEO, social media, and paid marketing campaigns to position Imagination as a leader in the space.
• Responsible to drive high-quality user acquisition (predominantly Google SEM, Metasearch partners, Ad Networks, Affiliates & Facebook).
• Strategize, implement, and launch new creative inbound lead generation funnels.
• Plan and execute demand generation tactics and activities.
• Be a team player to craft marketing content and execute dedicated marketing campaigns.
• Analyse and report marketing KPIs to track impact, optimize and improve the overall brand positioning.
• Perform ongoing technical SEO audits, On page SEO, and backlink strategies to our website and blog pages
• Manage social media calendar and oversee social media efforts by planning, developing, and publishing strategic content across multiple platforms (LinkedIn, Twitter, Instagram, Facebook, YouTube etc).
• Conduct ongoing keyword research including discovery and expansion of keyword opportunities and optimize website content to improve search engine rankings.
• Develop and implement digital marketing campaigns across multiple platforms, including social media, email marketing, and paid advertising.
• Hands-on knowledge of SEO & Analytics tools - Search Console, Google Analytics, Google Tag Manager, SEMrush, Ahrefs, etc.
• Perform competitive analysis and distinguish gaps in our content and identify areas in our website design which needs improvement.
• Preparing monthly reports and make recommendations for ongoing improvements with the rest of the team.