Lead Generation & Email Marketing Expert

Lead Generation & Email Marketing Expert

Key Responsibilities

• Generate qualified B2B leads from international markets (US, Europe, Middle East, APAC, etc.) for IT software and web solutions.

• email marketing campaigns

• Research and identify potential clients using platforms like LinkedIn Sales Navigator, Apollo, ZoomInfo, and industry databases.

• Build and manage verified contact databases while ensuring GDPR/CAN-SPAM compliance.

• Craft compelling outreach emails with personalized messaging to improve open, reply, and conversion rates.

• Collaborate with the sales team to hand over Marketing Qualified Leads (MQLs) for follow-up.

• Track, analyze, and optimize campaign performance (open rates, CTR, conversion ratio, pipeline contribution).

• Implement A/B testing and automation workflows to improve campaign ROI.

• international market trends

Requirements

• international B2B lead generation and email marketing

• Strong knowledge of lead-gen tools: LinkedIn Sales Navigator, Apollo, ZoomInfo, Hunter.io, etc.

• Hands-on experience with email marketing tools like Mailchimp, HubSpot, ActiveCampaign, or SendGrid.

• Excellent written communication and persuasive email copywriting skills.

• Familiarity with CRM systems (Zoho, HubSpot, Salesforce, etc.).

• global email compliance laws

• Results-driven mindset with the ability to meet lead generation and conversion targets.

Preferred Skills

• IT service companies, SaaS, or digital agencies

• Knowledge of outbound marketing, cold outreach, and marketing automation.

• Basic understanding of SEO, paid ads, and content-driven lead generation.

What We Offer

• Competitive salary + incentives based on lead conversion.

• Opportunity to work with international clients in multiple geographies.

• A dynamic and growth-focused environment with global exposure.

• Flexible work setup (Remote/Hybrid options available).

Get full-time, project-ready developers tailored to your tech stack and business goals.