Email Marketing Specialist (3 To 7 Years Experience)

highly skilled Email Marketing Specialist / Manager

You will be responsible for managing full-funnel email strategies that generate qualified leads, increase engagement, and drive measurable business growth for clients across various industries.

Key Responsibilities:

• Plan and execute end-to-end

  email campaigns (B2B & B2C)

  for global clients (USA, UK, Canada, Australia, Dubai).
• Build and manage

  lead databases

  using tools like

  Apollo.io, Hunter.io, Skrapp, and LinkedIn Sales Navigator

  .
• Create and manage

  cold email outreach sequences

  using platforms like

  Instantly.ai, Lemlist, or Smartlead.ai

  .
• Segment email lists based on demographics, lead source, and customer behavior.
  
• Set up

  automated workflows, triggers, and drip sequences

  in tools such as HubSpot, ActiveCampaign, Klaviyo, or GHL.
• Optimize campaigns through

  A/B testing

  , improving subject lines, content, and CTAs.
• Monitor

  email deliverability

  , handle warm-up sequences, and manage sender reputation.
• Collaborate with content, design, and performance teams to align messaging with paid campaigns.
  
• Report on key metrics

  Open Rates, CTR, Bounce Rate, Reply Rate, Unsubscribes

  , and overall ROI.
• Conduct

  market research

  to understand regional preferences for better targeting and personalization.
• Maintain

  compliance

  with global email marketing standards (CAN-SPAM, GDPR, CASL).

Key Skills Required:

• Hands-on experience with

  Apollo.io

  ,

  Instantly.ai

  ,

  Lemlist

  ,

  Smartlead.ai

  ,

  Mailchimp

  ,

  HubSpot

  ,

  ActiveCampaign

  ,

  Klaviyo

  , and

  GoHighLevel (GHL)

  .
• Familiar with

  lead enrichment tools

  like

  Hunter.io, Clearbit, RocketReach

  , and

  LinkedIn Sales Navigator

  .
• Expertise in

  cold email marketing

  ,

  drip automation

  , and

  lead nurturing workflows

  .
• Excellent understanding of

  international audience segmentation

  and

  time-zone-based scheduling

  .
• Knowledge of

  DNS, SPF, DKIM, DMARC

  , and

  domain warm-up practices

  for deliverability.
• Strong analytical and reporting skills using tools like

  Google Analytics, Looker Studio, or HubSpot dashboards

  .
• Ability to craft persuasive, personalized, and high-converting copy for different buyer personas.
  
• Familiarity with

  CRM integrations

  ,

  UTM tracking

  , and

  GA4 attribution

  .
• Basic knowledge of HTML/CSS for email template customization (preferred).
  
• Strong understanding of performance KPIs and ROI-driven campaign management.

Qualifications:

• Bachelors degree in Marketing, Business, or related field.
  
• 37 years of proven experience in Email Marketing and Lead Generation.
  
• Experience working with international clients across

  North America, Europe, Middle East, and Australia

  .
• Strong communication and writing skills.

Perks and Benefits:

• Competitive salary + performance-based incentives.
  
• Opportunity to work with

  global clients and high-performing marketing teams

  .
• Exposure to

  AI-driven marketing and automation tools

  .
• Flexible work environment (Office + Remote Hybrid).
  
• Learning and growth opportunities in international marketing strategy.

How to Apply:

hr@arpsofttech.com

Drop your CV to whatsapp as well- 8929570690 with subject line

Application for Email Marketing Specialist