- Be
Extraordinary
by Leading Collectively to Inspire transformational Creativity. - Create an
Open
environment by Balancing People and Client Experiences by Cultivating Trust. - Lead
Optimistically
by Championing Growth and Development to Mobilize the Enterprise.
3 best things about the job:
- A fun environment that combines the best of being entrepreneurial and being part of an award-winning young global media agency network - the largest marketing services group in the world.
- Working on a fast-growing industry first E-commerce practice with access to multiple strategic partnerships, proprietary industry first tools and opportunity to grow in the e-commerce ecosystem.
- A PL management role where you will constantly be inspired, challenged and learn something new every day.
In this role, your goals will be:
In 3 months:
- Get an understanding of the client s e-commerce business understand stakeholder engagement.
- Started to build relationships with the key decision makers and strategic partners.
- Take a handover on complete client business - internalize brand playbooks, past e-commerce campaigns efforts any client specific framework trainings.
- Support in development of category brand specific Playbooks/ SOPS/ Calendars for the client on media commerce plans opportunities at a platform level.
- Develop a framework to track and share category insights learnings basis past current e-commerce activations and campaigns - also track competition activity cascade to relevant stakeholders.
- Have a broad POV on e-commerce business in India across various business models, understanding value of media as a lever to drive incremental growth for the client on e-commerce.
- Develop share reporting formats and SLAs - streamline data requirements (internal external).
- Identify all relevant internal support teams and drive effective engagement.
In six months, you would have:
- Work with e-commerce platform partners on campaign planning, deployment track deliverables.
- Work with the e-commerce team lead on all media commerce strategy planning discussions.
- Manage active communication support on all client related e-commerce needs with central trading e-commerce team.
- Support on e-commerce focused workshops trainings as required for internal client teams.
- 100% certification on all e-commerce related platform trainings certifications for self team eg: AMS (Amazon), Google, FB etc
In 12 months, you would have:
- Work with E-commerce Team Lead to ensure 100% achievement of targets delivered to client.
- Manage a daily/weekly/monthly tracking dashboard to track category sub-category brand level Metrics.
- Support in development of e-commerce media AOPs in collaboration with mainline + digital teams.
Responsibilities of the role:
- Manage integration of media commerce campaigns with overall mainline off-platform digital campaign planning execution.
- Execute Track performance of all media commerce campaigns for the client, across search, display, DSP and off-platform performance marketing campaigns.
- Lead Evangelization of the use of e-commerce across all client media plans drive early adoption with both internal external teams.
- Managing a team of 2-3 practice platform specialists based in Mumbai.
What you will need:
- A smart / sharp leader who: Has an entrepreneurial spirit and is self-motivated
- Understands the e-commerce ecosystem business landscape (Marketplace, E-grocers, Hyperlocal platforms etc)
- Strong understanding of the digital ad media platforms like Google, FB, Amazon, etc - knowledge on capability, metrics business implication on client s e-commerce business strategy
- Ability to leverage industry connects sources to help achieve the e-commerce targets for the client.
- Has execution experience understanding of e-commerce industry ad platforms like Amazon Search, DSP, etc and strong knowledge of media opportunities that exist on other e-commerce platforms
- Isn t wary of getting their hands dirty or stepping into the trenches
- Have a minimum experience of 10
+ years in the e-commerce industry with an overall experience of 13+yrs
- Experience of having worked with any of the large e-commerce/internet platforms or experience in an e-commerce profile having worked for a company within
FMCG/ Consumer Durables/ Mobile/Electronic categories
- Experience of having managed performance marketing brand media campaigns on leading e=commerce platforms will be a plus
- Experience of working in roles such as Category Management/Marketing, Media Monetization, Ecommerce Key Account Management, Business Development Strategic Alliances
- Experience of working in a media/e-commerce agency having managed e-commerce business or media campaigns for mid/large clients across categories like
FMCG, Consumer Durables, Electronics etc
