Lead Designer – Premium Interiors

Lead Designer – Premium Interiors

Company: Interiors by DeX
Location: Chennai
Experience: 3–7 years (Interior Design with Sales Exposure)
Reporting To: Business Lead

Role Summary

The Lead Designer – Premium Interiors is a revenue-driven, client-facing role responsible for managing premium residential interior projects ranging from ₹10–50 Lakhs. This role owns the complete client journey—from first interaction and design development to sales closure, design freeze, and PO release.

Working closely with the Business Lead and Design Team Leader, the Lead Designer plays a critical role in driving timely revenue, maintaining premium design quality, and ensuring a seamless transition from sales to production.

Monthly Business Responsibility:

• ₹30 Lakhs – Sales Conversion
• ₹20 Lakhs – Push to Production (PO Release)

Key Objectives (KRAs)

• Achieve ₹30 Lakhs in monthly sales conversion
• Push ₹20 Lakhs worth of projects into production monthly
• Ensure timely closure of premium design projects
• Deliver high-quality designs within approved budgets
• Maintain strict adherence to premium scope, pricing, and timelines

Roles & Responsibilities1. Lead Handling & Sales Conversion

• Receive and manage assigned leads from the Business Lead / DTL
• Own the lead from first client interaction to sales closure
• Conduct client discussions covering:
• Requirements and lifestyle needs
• Budget alignment
• Premium scope explanation
• Prepare and present design concepts, layouts, and quotations
• Conduct EC visits and client presentations
• Support negotiations and closures in coordination with the Business Lead
• Maintain a clean and updated sales pipeline
• Achieve ₹30 Lakhs monthly sales conversion target

2. Design Development & Client Management

• Develop premium design concepts aligned with:
• Client requirements
• Approved budgets
• Execution feasibility
• Ensure clarity in layouts, materials, finishes, and cost implications
• Manage client expectations and minimise unnecessary design iterations
• Deliver a professional and confident client experience

3. Push to Production & PO Ownership

• Drive timely design freeze for closed projects
• Finalise BOQs accurately and within committed timelines
• Coordinate with Business Lead / DTL to ensure:
• Timely PO release
• Push projects into production to achieve ₹20 Lakhs monthly PO target
• Support execution teams with design clarifications when required

4. Timelines, Quality & Coordination

• Adhere to committed timelines for:
• Design development
• Client approvals
• Production push
• Avoid cost overruns and scope deviations
• Coordinate closely with:
• Design Team Leader
• Business Lead
• Production and execution teams
• Ensure smooth project handover with complete documentation

5. Process, Reporting & Discipline

• Update lead and project status regularly
• Track and report:
• Lead stage
• Sales conversion status
• Design progress
• PO status
• Proactively escalate risks, delays, or client concerns
• Follow internal design, costing, and documentation standards

Performance Metrics (KPIs)

• ₹30 Lakhs monthly sales conversion
• ₹20 Lakhs pushed to production monthly
• Sales-to-PO conversion ratio
• Design turnaround time
• Client satisfaction scores

Required Skills & Competencies

• Strong expertise in premium residential interior design
• Sales-oriented mindset with strong client-facing skills
• Ability to independently handle ₹10–50 Lakhs projects
• Excellent presentation and communication abilities
• Strong commercial understanding of materials and costing
• Process-driven with execution discipline

Ideal Candidate Profile

• Interior designer with proven premium project experience
• Comfortable owning revenue and closure targets
• Strong design sensibility with practical execution knowledge
• Ability to work within tight timelines and budgets
• Proactive, organised, and closure-focused

Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person