Lead - Creative Strategy

What are we looking for

Title: Lead - Creative Strategy
Reporting to: VP - Creative Strategy
Company: Kulfi Collective
Location: Mumbai

About the role

A day in the life of a Lead - Creative Strategy

• Strategic Framework Development:





• Craft comprehensive, 360-degree campaign and always-on frameworks by conducting trend-based research, ensuring structured brand narrative, and maintaining strategic rigor throughout execution.





• Platform & Distribution Strategy:





• Develop platform-specific strategies tailored to the unique characteristics of each social media channel, regularly optimizing content strategy through performance analytics.





• Insights Generation and Social Listening:





• Continuously monitor social platforms to identify emerging cultural trends, market insights, and talent opportunities, translating these insights into actionable strategic recommendations.





• Community and Content Strategy:





• Lead the shift from functional communication to entertainment-focused, community-driven strategies, designing engaging content themes tailored specifically for audience interaction and growth.





• Deep-Dive Strategic Inputs:





• Regularly execute detailed strategic analyses addressing brand-specific challenges or opportunities.





• Cross-Account Coordination:





• Serve as the central strategic resource ensuring continuous alignment and strategic consistency across all accounts, collaborating closely with internal creative, analytical, and account management teams.





• Proactive Client Collaboration:





• Regularly interact with clients to present insights, strategies, and recommendations, ensuring consistent strategic alignment with client objectives and brand vision.


• Suggest key ways to integrate Kulfi s internal cultural intelligence tool into retainer strategy workflows


• Collate reports on campaign performance for key retainer brands

What does success look like

• Business KPIs



• Grow Mega accounts to 2m and support the account management/ Brand Partnerships team in growing existing accounts


• Improvement in key campaign and always-on metrics such as engagement rates, reach, impressions, and click-through rates.


• Consistent growth in audience engagement and community interactions across social and content platforms.


• Successful identification and implementation of culturally relevant trends, resulting in increased brand relevance and audience sentiment.


• Regular strategic insights directly influencing positive shifts in brand perception and audience engagement.


• Achievement of quarterly strategic review goals, ensuring campaign objectives and execution plans are aligned.

Qualities and skill sets we would like for you to showcase

• 3-5 years of work experience in an creative agency doing culturally relevant brand campaigns


• Strong curiosity and a passion for understanding consumer behaviour and cultural trends.


• Ability to conduct primary research and analyse data to uncover consumer insights.


• Excellent problem-solving and communication skills.


• Basic understanding of social media analytics, website analytics (Google Analytics), and other digital metrics.


• Proactive approach to staying updated on the digital media landscape.


• Ability to work collaboratively in a fast-paced environment and manage multiple tasks simultaneously.