Lead - Copywriter & Strategist

Role Overview

As a Lead - Copywriter & Startegist, you will function as the strategic and operational lead for various accounts. This is a hybrid role combining digital strategy, client communication, campaign planning, and business-as-usual (BAU) execution oversight. You will be the single point of contact for internal teams and clients — driving both breakthrough campaigns and consistent, day-to-day digital delivery.

Location: Lower Parel

Work days & timings: 9am-6pm (Mon-Fri) 9am-2pm (Saturday)

Level of experience: 5-7 years

Key Responsibilities:

Strategic Planning

• Develop digital brand strategies, content frameworks, and platform-specific plans.
• Lead the creation of consumer journeys, content pillars, and engagement strategies across digital touchpoints.
• Write clear and inspiring creative briefs rooted in brand objectives and audience insights.

Account Management (BAU + Campaigns)

• Serve as the primary client lead — owning the relationship, trust, and satisfaction.
• Oversee all daily activities across accounts, including calendar management, content approvals, performance reviews, and issue resolution.
• Manage and prioritize ongoing content and communication for always-on digital activities (social media, CRM, website, etc.)

Campaign Leadership

• Plan and execute integrated digital campaigns across social, search, video, influencer, performance media, and owned assets.
• Coordinate across creative, media, production, and tech teams to ensure timely delivery and strategic alignment.
• Track campaign KPIs and deliver performance reports with insights and optimizations.

Client Business Growth

• Proactively identify opportunities for brand growth, cross-selling, and service expansion. Stay on top of market trends and competitors to offer new solutions or tactics to clients.
• Help in the creation of pitch decks, quarterly business reviews, and annual strategy roadmaps.

Team Collaboration & Operations

• Guide and mentor account executives, planners, and content managers.
• Ensure internal teams have clarity on goals, timelines, and deliverables.
• Maintain high-quality documentation, communication trails, and project status reports.

Key Requirements:

• Bachelor’s or Master’s degree in Advertising, Digital Marketing, Mass Communication, or related fields.
• 6+ years of experience in a advertising/digital agency or brand team with hands-on experience managing digital accounts end-to-end.
• Proven ability to lead client conversations, manage projects, and develop digital-first strategies.
• Hands-on understanding of content marketing, social media, paid media, influencer engagement, SEO/SEM, and web/digital analytics.

Key Skills & Competencies:

• Strategic Clarity – Ability to simplify complexity and communicate compelling directions to creative and digital teams.
• Digital Fluency – Comfort across all major platforms (Meta, Google, YouTube, LinkedIn, Twitter/X), formats (Reels, Stories, Shorts, etc.), and tools (GA4, Meta Business Suite, etc.).
• Client Leadership – Strong relationship-building skills with the confidence to push back and recommend better.
• Organizational Excellence – Structured thinker with great attention to detail, timelines, and task management.
• Creative Collaboration – You know how to brief well, give constructive feedback, and protect great ideas.

If interested, please share your resumes at unnati@mindmap.group