Lead, Communication (Brand, Media/Public Relations and Events)

Key Responsibilities:

Brand Strategy and Management

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  Develop and implement a cohesive brand strategy and SOPs that reflects the organisation’s mission, values, and market positioning.
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  Ensure brand consistency across all communication channels - internally and externally.
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  Lead brand campaigns and initiatives that enhance awareness, engagement, and loyalty.
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  Monitor brand performance and perception through data-driven insights.

Media & Public Relations

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  Build and maintain strong relationships with media outlets, journalists, and influencers.
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  Collaborate with PR agencies to develop media plans and drive optimum outcomes
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  Develop and manage PR strategies, press releases, op-eds, articles, media kits, and thought leadership content.
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  Lead crisis communication planning and execution with discretion and agility.

Campaigns & Event Strategy

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  Ideate & lead campaigns – from conception, design to execution
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  Design and execute strategic events including corporate conferences, internal engagements, product launches, and CSR initiatives.
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  Collaborate with internal teams and external vendors to ensure flawless event delivery.
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  Manage event logistics, and post-event evaluations to measure impact.

Requirements

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  Master’s degree in Communications, Public Relations, Marketing, or related field. Bachelors degree in English literature will be an advantage.
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  At least 8 years of progressive experience in corporate communications, with demonstrated success in brand management, media relations, and event leadership.
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  Experience of working with diverse stakeholders and communities, drawing and driving inclusive communication strategies.
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  Exceptional written, verbal, and visual communication skills (English & Hindi, and any other language).
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  Strategic thinker with a creative and hands-on approach.
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  Strong interpersonal and leadership skills.
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  Agile, proactive, and results-oriented mindset.
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  Strong designing skills - understanding of layout, infographics, typography, colour theory, composition etc to support branding & visual identity.
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  Strong knowledge & application of design & multimedia applications such as Canva, Adobe Photoshop, Excel, Corel draw, Illustrator, video editing software such as Filmora, Adobe Premiere.
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  Knowledge and use of AI driven applications for managing multiple platforms at work (such as in design, presentations, film editing etc.)
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  Sound knowledge of Microsoft Office applications.
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  Good editing & proof-reading skills.

• Experience in brand refresh or rebranding initiatives.

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  Proficient in designing intuitive user interfaces and user experiences.

• Experience in managing multiple projects simultaneously and meeting deadlines.

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  Organized and detail-oriented, with strong data management skills.
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  Deep commitment to the social justice, equity, and nonprofit values, particularly to the cause of elderly.