Lead Campaign Analyst

Epsilon Data Management

8 - 12 years

25 - 30 Lacs

bengaluru

Posted:8 hours ago| Platform:

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Skills Required

automation team management project management process improvement workflow account management troubleshooting adobe operations analytics

Work Mode

Work from Office

Job Type

Full Time

Job Description

In this role, you will be responsible for planning digital display campaigns aligned with client strategies, processing inputs from sales, and accomplishing media planning activities using various workflow tools and in-house digital platforms
You will configure campaign settings, review creative assets, and build line items to ensure accurate campaign setup and successful delivery
As a Lead Campaign Analyst, you will collaborate with global Sales teams and internal partners throughout the campaign lifecycle
You ll play a key role in ensuring the team delivers flawless outcomes across campaign lifecycles

What you will enjoy in this role:

You will be part of a global team and will collaborate with a cross-functional team to provide campaign services to clients to help implement programs thaincreaseze return on investment for our clients
You will be leading a team of highly skilled and passionate associates proficient in Digital marketing
You will own project health and execution across the campaign lifecycle
You will be involved in campaign planning and project management
You will be driving process improvements and automation initiatives
Your efforts in optimizing internal processes and ensuring operational efficiency will result in streamlined campaign execution and increased scalability
Ultimately, your contributions will not only drive client satisfaction and retention but also reinforce Epsilons reputation as a leader in personalized media solutions Responsibilities Oversee the end-to-end campaign lifecycle across multiple clients and platforms, ensuring quality, timeliness, and achievement of client Key Performance Indicators
Lead and mentor a small team (3 4 members) responsible for campaign setup, trafficking, optimization, and reporting, providing coaching and guidance
Translate client requirements into executional workflows, ensuring accurate documentation of campaign briefs and requirements in the ticketing system (ServiceNow/JIRA/Salesforce)
Monitor and enforce process subject area by reviewing team-created tickets for accuracy, prioritization, and completeness
Act as an escalation point for campaign delivery issues, troubleshooting challenges, and coordinating with cross-functional teams (Account Management, Creative, Analytics)
Drive optimization strategies by reviewing performance data, recommending improvements, and guiding the team in execution of A/B tests, targeting refinements, and budget pacing
Maintain campaign governance and system hygiene by conducting regular audits of campaign and ticket data, ensuring alignment with client expectations and internal standards
Foster collaboration and efficiency by streamlining workflows, reducing turnaround times, and ensuring seamless communication between offshore and onsite teams
Report on team performance and campaign outcomes, consolidating insights into actionable recommendations for client and leadership discussions

Qualifications

Graduate/Postgraduate in any discipline
8-12 years of experience in digital media, team management, ad operations
Strong project management and multitasking skills in a fast-paced environment
Experience with digital/retail media and display/video campaign management (preferred)
Proven ability to work cross-functionally and communicate with technical/non-technical partners
Strong time management, attention to detail, and organizational skills
A proactive approach with a passion for process improvement and automation
Strong communication skills and a track record of working across teams and departments to achieve goals
Ability to learn quickly and think strategically
Great teammate with accountability and a collaborative perspective Creative problem-solver with the ability to think creatively
Excellent time management, attention to detail, and organizational skills
Strong proficiency in Excel, Word, and PowerPoint

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