Digital Advertising Specialist Meta Ads ll Noida

Ebizon Net Info

2 - 7 years

4 - 8 Lacs

noida

Posted:1 day ago| Platform:

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Skills Required

lead generation bidding google analytics analytical consulting marketing campaigns video conferencing e-commerce customer service microsoft

Work Mode

Work from Office

Job Type

Full Time

Job Description

You will own Meta ad campaigns end-to-end from briefing creatives and audience building to scaling campaigns and delivering measurable ROI. This is a hands-on role for someone who can translate data into action and run multiple campaigns across verticals.

Key responsibilities

Plan, set up, and optimize Meta (Facebook & Instagram) campaigns across objectives (conversions, lead gen, traffic, app installs).
Build and maintain audience strategy: custom audiences, lookalikes, retargeting funnels.
Conduct creative and copy A/B tests analyze and iterate.
Monitor KPIs (CPA, CPC, CPM, CTR, ROAS) and deliver regular performance reports.
Setup/validate Meta Pixel and Conversions API with analytics teams.
Collaborate with design/content to produce ad creatives and landing pages.
Scale winning campaigns while maintaining target ROAS/CPA.
Document learnings and maintain campaign playbooks.

Must-have

2+ years direct experience running Meta/Facebook & Instagram ad campaigns.
Strong analytical skills and comfortable with campaign reporting & spreadsheets.
Experience with Meta Pixel, Conversion API, and UTM tracking.
Practical knowledge of audience segmentation, bidding strategies, and scaling.
Clear communication and ability to work with creative and product teams.

Nice-to-have

Exposure to Google Ads / other paid social platforms.
Experience in e-commerce / D2C brands or performance marketing agencies
Experience with analytics tools (Google Analytics, GA4) or BI tools.

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