Junior Copywriter

Job Description

About Loopie:Loopie is a playful, design-forward kids’ mobility brand under Bundle o Joy. We make fun, functional ride-ons and walkers for toddlers that parents love and kids don’t want to get off! Backed by a strong product vision and quirky brand identity, we’re building a new category in parenting products—where storytelling meets great design. We’re looking for a Copywriter who can bring this brand to life through words—someone who can turn product benefits into stories, ideas into reels, and bullet points into emotion. Role Overview – Copywriter You will work closely with our design, marketing, and growth teams to build brand stories across digital platforms, marketplaces, and social content. Key Responsibilities: Write creative, quirky, and clear product copy for Loopie’s website, Amazon, Ajio, etc. Script engaging content for Instagram Reels, brand videos, and ad campaigns Draft emailers and newsletters that are informative, playful, and on-brand Contribute to blogs and storytelling that resonate with new-age parents Collaborate on campaign ideas, content hooks, and creative brainstorms Tone of Voice: Playful, warm, clever, imaginative – never robotic, never boring. Who Should Apply We’re especially looking at freshers or up to 1 year of experience in content or creative fields who: Are graduates in Design, English, Mass Communication, or Media Have interned or worked on content for social media, D2C brands, college publications, or agencies Are passionate about writing and can bring emotion, empathy, and wit to their work Are curious about parenting and lifestyle brands, and love creating things people enjoy reading Bonus Points if You: Know the basics of SEO or ad copy A/B testing Can think like a parent and write like a friend What You'll Get A young, creative workplace where ideas matter more than job titles Exposure to how a brand is built across marketing, design, and product Room to grow, experiment, and lead content ideas from day one Job Type: Full-time Pay: ₹450,000.00 - ₹650,000.00 per year Benefits: Cell phone reimbursement Health insurance Paid sick time Provident Fund Work from home Schedule: Day shift Fixed shift Weekend availability Work Location: In person