Junior Copywriter

About Loopie:Loopie is a playful, design-forward kids’ mobility brand under Bundle o Joy. We make fun, functional ride-ons and walkers for toddlers that parents love and kids don’t want to get off! Backed by a strong product vision and quirky brand identity, we’re building a new category in parenting products—where storytelling meets great design.

We’re looking for a Copywriter who can bring this brand to life through words—someone who can turn product benefits into stories, ideas into reels, and bullet points into emotion.

Role Overview – Copywriter

You will work closely with our design, marketing, and growth teams to build brand stories across digital platforms, marketplaces, and social content.

Key Responsibilities:

• Write creative, quirky, and clear product copy for Loopie’s website, Amazon, Ajio, etc.
• Script engaging content for Instagram Reels, brand videos, and ad campaigns
• Draft emailers and newsletters that are informative, playful, and on-brand
• Contribute to blogs and storytelling that resonate with new-age parents
• Collaborate on campaign ideas, content hooks, and creative brainstorms

Tone of Voice: Playful, warm, clever, imaginative – never robotic, never boring.

Who Should Apply

We’re especially looking at freshers or up to 1 year of experience in content or creative fields who:

• Are graduates in Design, English, Mass Communication, or Media
• Have interned or worked on content for social media, D2C brands, college publications, or agencies
• Are passionate about writing and can bring emotion, empathy, and wit to their work
• Are curious about parenting and lifestyle brands, and love creating things people enjoy reading

Bonus Points if You:

• Know the basics of SEO or ad copy A/B testing
• Can think like a parent and write like a friend

What You'll Get

• A young, creative workplace where ideas matter more than job titles
• Exposure to how a brand is built across marketing, design, and product
• Room to grow, experiment, and lead content ideas from day one

Job Type: Full-time

Pay: ₹450,000.00 - ₹650,000.00 per year

Benefits:

• Cell phone reimbursement
• Health insurance
• Paid sick time
• Provident Fund
• Work from home

Schedule:

• Day shift
• Fixed shift
• Weekend availability

Work Location: In person