Jr Search Engine Optimization Executive

Primary Responsibilities:

• Conduct in-depth keyword research to identify high-volume, relevant keywords for our target audience and product offerings.
• Monitor competitor keyword strategies and identify gaps.
• Optimize website content, meta descriptions, title tags, headers, and images for search engines.
• Publish website content like blogs on WordPress.
• Perform regular technical SEO audits to identify and resolve issues impacting crawlability, indexability, and site performance.
• Identify and outreach to relevant websites, influencers, and publications for link opportunities.
• Track and analyze SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, etc.
• Generate regular reports on key SEO metrics (rankings, traffic, conversions, etc.) and provide actionable insights.

Required Qualifications

• Bachelor's degree / Master's degree, preferrable in IT (any stream)

Requirements

• Minimum 1 year of proven experience in an SEO role, preferably in a fast-paced environment.
• Experience working with IT Services or in a B2B digital marketing environment.
• Digital Marketing Course or Certifications.
• Strong understanding of basic SEO concepts, search engine algorithms and ranking factors.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, Ahrefs, etc.
• Solid understanding of on-page, off-page, and technical SEO best practices.
• Basic understanding of HTML, CSS, and website architecture as it relates to SEO.
• Good communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Proactive, self-motivated, and able to work independently as well as part of a team.