Jr. Buyer & Planner (NT & Activations)

Excellent Publicity

1 - 5 years

0 Lacs

maharashtra

Posted:3 days ago| Platform: Shine logo

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Skills Required

ambient media optimization market research vendor coordination billing reporting relationship building ms office excel powerpoint business development nontraditional media planning nontraditional media buying nontraditional media execution transit media incinema branding mall branding airport branding experiential formats vendor ecosystems brand integrations media plans client objectives alignment flowcharts buying guidelines budget summaries campaign calendars competitive reports campaign implementation performance tracking media strategies client briefs bespoke media solutions audience behavior analysis media consumption trends postcampaign reports planning tools innovative media ideas pitch support

Work Mode

On-site

Job Type

Full Time

Job Description

As a dynamic and detail-oriented Non-Traditional Media Planner & Buyer, your role involves strategizing, negotiating, and executing innovative media campaigns across various non-traditional platforms such as transit media, ambient media, in-cinema branding, mall branding, airport branding, and other experiential formats. You are expected to have a strong understanding of unconventional media opportunities, vendor ecosystems, and effective brand integrations. Key Responsibilities: - Plan, buy, and execute non-traditional media campaigns for both new and existing clients. - Create detailed media plans aligned with client objectives (brand awareness, recall, engagement, etc.). - Maintain flowcharts, buying guidelines, budget summaries, campaign calendars, and competitive reports. - Coordinate day-to-day campaign implementation, optimization, and performance tracking. - Develop innovative media strategies that leverage unconventional formats to enhance client brand presence. - Work closely with the sales team to understand client briefs and develop bespoke media solutions. - Identify new and emerging non-traditional media formats and evaluate their potential for client campaigns. - Build and maintain strong relationships with vendors and media owners across India. - Conduct timely market research to understand audience behavior and media consumption trends in non-traditional media formats. - Ensure timely and efficient execution of campaigns, including vendor coordination, approvals, billing, and reporting. - Monitor media performance and generate post-campaign reports with insights and learnings. - Coordinate with the operations team to ensure accurate implementation on-ground. - Support business development efforts with innovative media ideas and pitch support. Qualifications Required: - Proven experience in Non-Traditional Media Planning, Buying & Execution (Transit, Ambient, Cinema, Mall, etc.). - Strong understanding of unconventional media platforms and brand integration opportunities. - Excellent verbal and written communication skills for client and vendor coordination. - Strong negotiation and relationship-building skills. - High attention to detail with organizational and multitasking abilities. - Analytical mindset with a focus on results and campaign performance. - Proficiency in MS Office (Excel, PowerPoint) and planning tools. - Ability to work under tight deadlines and manage multiple campaigns simultaneously. - Self-motivated with a passion for executing innovative ad campaigns.,

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