IT Marketing Manager

As a Marketing Manager - IT / Software at Tecnoprism, you will be entrusted with the task of overseeing all marketing efforts for our software solutions portfolio. Your primary responsibility will involve spearheading the development and implementation of marketing campaigns aimed at showcasing our range of software products. This pivotal role demands a keen eye for detail and the ability to transform market research insights into actionable strategies. Collaboration is key in this role, as you will work closely with our development team and other members of the marketing department, including copywriters, content writers, and social media managers. By coordinating marketing activities across various channels, you will play a crucial role in driving the success of our software marketing initiatives. To thrive in this position, you must possess a comprehensive understanding of the software market landscape, competitive dynamics, and digital marketing best practices. Your duties will also include conducting in-depth research on IT industry trends, identifying customer pain points, and tailoring marketing messages to resonate with our target audience. Key Responsibilities: - Research market trends within the IT industry and pinpoint customer needs, pain points, and purchasing barriers. - Define buyer personas and address them with tailored marketing communication. - Develop robust marketing strategies utilizing content marketing, paid advertising, and social media promotion. - Manage campaign budgets and oversee product launches. - Set marketing goals to drive customer acquisition and retention. - Collaborate with cross-functional teams to refine product positioning and messaging. - Supervise daily promotional activities to ensure consistency and quality across marketing assets. - Cultivate relationships with external stakeholders and industry experts. - Analyze marketing analytics to measure ROI and provide insights to senior management. Requirements: - Bachelor's degree in Marketing/Advertising, Communications, or Business. - 5+ years of experience in software marketing, with a focus on B2B and SaaS marketing. - Proficiency in project management tools like Trello, Jira, or Asana. - Familiarity with marketing automation platforms such as HubSpot Marketing Hub, ActiveCampaign, or Marketo. - Exceptional communication and presentation skills. - Strong analytical aptitude, project management capabilities, and meticulous attention to detail.,