Job
Description
As a Marketing Manager - IT / Software at Tecnoprism, your main responsibility will be to lead the creation and execution of marketing campaigns to promote our portfolio of software solutions. This will involve conducting meticulous research on the current software market to turn data into actionable insights for our overall strategy. You will collaborate with developers and other marketing team members to coordinate software marketing activities across multiple channels. Responsibilities: - Research market trends in the IT industry to identify customer needs, pain points, and buying objections. - Create a buyer persona among the target audience to tailor marketing messages. - Develop marketing strategies utilizing content marketing, paid advertising, and social media marketing to promote IT / Automation Solutions. - Plan, allocate, and control the budget for future campaigns and product launches. - Define key marketing activities and goals to drive customer acquisition and retention. - Work with product development, social media, and copywriting teams to establish clear product positioning and messaging guidelines. - Oversee day-to-day promotional activities to ensure the quality and uniformity of marketing assets. - Establish relationships with external stakeholders, such as industry thought leaders and subject matter experts. - Track and analyze relevant analytics, reporting on ROI across different marketing initiatives to senior leadership. Requirements: - Bachelor's degree in Marketing/Advertising, Communications, or Business. - 5+ years of experience in software marketing projects (B2B and SaaS marketing experience is advantageous). - Working knowledge of project management software (Trello, Jira, Asana). - Experience with marketing automation software (HubSpot Marketing Hub, ActiveCampaign, or Marketo). - Excellent communication and presentation skills. - Strong analytical, project management skills, and attention to detail. As a Marketing Manager - IT / Software at Tecnoprism, your main responsibility will be to lead the creation and execution of marketing campaigns to promote our portfolio of software solutions. This will involve conducting meticulous research on the current software market to turn data into actionable insights for our overall strategy. You will collaborate with developers and other marketing team members to coordinate software marketing activities across multiple channels. Responsibilities: - Research market trends in the IT industry to identify customer needs, pain points, and buying objections. - Create a buyer persona among the target audience to tailor marketing messages. - Develop marketing strategies utilizing content marketing, paid advertising, and social media marketing to promote IT / Automation Solutions. - Plan, allocate, and control the budget for future campaigns and product launches. - Define key marketing activities and goals to drive customer acquisition and retention. - Work with product development, social media, and copywriting teams to establish clear product positioning and messaging guidelines. - Oversee day-to-day promotional activities to ensure the quality and uniformity of marketing assets. - Establish relationships with external stakeholders, such as industry thought leaders and subject matter experts. - Track and analyze relevant analytics, reporting on ROI across different marketing initiatives to senior leadership. Requirements: - Bachelor's degree in Marketing/Advertising, Communications, or Business. - 5+ years of experience in software marketing projects (B2B and SaaS marketing experience is advantageous). - Working knowledge of project management software (Trello, Jira, Asana). - Experience with marketing automation software (HubSpot Marketing Hub, ActiveCampaign, or Marketo). - Excellent communication and presentation skills. - Strong analytical, project management skills, and attention to detail.
