IT Marketing Manager

Company Description

Core Cognitics is a team of technology enthusiasts dedicated to making a positive impact through digital transformation, innovative product development, and AI solutions. We take pride in enabling our customers to achieve their full potential by integrating advanced, secure, and sustainable systems that enhance efficiency and enable data-driven decisions. Our focus on transparency and inclusivity aims to shape a smarter, more connected future that benefits businesses, communities, and society as a whole. Headquartered in Ipswich, UK, with offices in Dubai, Qatar, and India, we specialize in healthcare, telecom, procurement and retail management, and education.

IT Marketing Manager

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to promote IT products and services.
• Plan and execute digital marketing campaigns across multiple channels including SEO, SEM, social media, email, and content marketing.
• Manage branding, positioning, and communication strategies to strengthen the company's market presence.
• Collaborate with sales and product teams to align marketing initiatives with business objectives.
• Analyze market trends, customer insights, and competitor activities to identify growth opportunities.
• Create marketing materials such as brochures, case studies, website content, and presentations.
• Manage marketing budgets, monitor ROI, and report on campaign performance.
• Coordinate participation in industry events, trade shows, and webinars.
• Drive lead generation and nurture campaigns to support sales pipeline growth.
• Work closely with design and content teams to ensure consistent brand messaging.

Required Skills and Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
• Minimum 5 years of experience in marketing, preferably in the IT or software services industry.
• Proven experience in digital marketing, lead generation, and campaign management.
• Strong knowledge of tools like Google Ads, Analytics, LinkedIn Campaign Manager, HubSpot, or similar platforms.
• Excellent communication, presentation, and analytical skills.
• Ability to manage multiple projects with attention to detail and deadlines.
• Creative mindset with data-driven decision-making ability.

Preferred Skills:

• Experience in B2B technology marketing or SaaS products.
• Understanding of CRM systems and marketing automation tools.
• Exposure to international markets and global campaigns.

What We Offer:

• A dynamic work environment with growth opportunities.
• Opportunity to work with innovative IT solutions and cutting-edge technologies.
• Competitive compensation and performance-based incentives.